Amplify Your Authority
Practical AI Marketing for Solopreneurs
Marketing your business shouldn’t feel complicated, overwhelming, or impossible to keep up with.
Amplify Your Authority helps solopreneurs simplify their marketing by combining trusted marketing principles with practical AI. Hosted by marketing strategist and certified copywriter Marisa Shadrick, each episode offers clear strategies, thoughtful insights, and realistic ways to market and grow your business.
You’ll discover how to:
✅ Simplify your marketing and focus on what moves your business forward
✅ Use AI to think, create, and implement more efficiently
✅ Build visibility, authority, and trust without chasing algorithms or vanity metrics
✅ Create sustainable marketing systems that work for a one-person business
✅ Use AI ethically while preserving your experience, judgment, and original ideas
You don’t need more tools, tactics, or information. You need a clearer path forward.
Follow Amplify Your Authority on your favorite podcast platform and start building a stronger business with simpler marketing and practical AI.
🎉Listen and subscribe at marisashadrick.com/listen.
Episodes
154 episodes
How to Market in a Fragile Economy
How to Market in a Fragile EconomyEvery year, marketing performance can vary. Currently, the threat of a recession is brutal for marketers. It leaves them frustrated and wondering what their next steps should be. ...
he Journey to Development and Growth: Guest Joseph Bojang
Many begin online marketing with a funnel, ad money, and social media promotions. Unfortunately, this seldom works.My guest, Joseph Bojang, is a marketing-funnel expert helping large companies market their businesses.Joseph will b...
Rising Above Unexpected Situations: Guest Blake Beus
There will be times in your business when you face unexpected situations. It is how you handle these situations that will determine your future. It's not always easy, but it is essential to stay healthy and prosperous. <...
Turn Obstacles Into Opportunities: Guest Becky Zingale
Treacher Collins syndrome awareness has increased since the book and movie Wonder.Becky Zingale's husband, Duane, and their younger daughter have the same syndrome. Becky searched for children's books featuring children who have ...
How to Distill Many Ideas into One Profitable Reality PART II
How to Distill Many Ideas into One Profitable Reality PART IILast week, we talked about a problem many entrepreneurs have--too many ideas. In this podcast episode, we continue with some practical tips y...
Distill Many Ideas into One Profitable Reality (Part I)
How to Distill Many Ideas into One Profitable Reality (Part I)Do you suffer from too many ideas? Maybe your business needs a better system, program, or a tighter niche.Sometimes it's hard to decide with so many choices....
A New Docuseries for Entrepreneurs Sharing Authentic Stories of Success (Guest Paul Klein)
A New Docuseries for Entrepreneurs Sharing Authentic Stories of Success"How did you become so successful?"It's a question many of us would love to ask our favorite authors, influencers, and successful entrepreneurs.D...
How to Overcome the Fear of Failure and Succeed with an Online Business
Humans are complex. We fear the unknown and resist the unfamiliar. Fear has its purpose, but chronic anxiety limits our potential and success. Nevertheless, we can overcome the fear of failure. In this podcast episode,...
Attract An Audience Even in a Distracted World
Attract An Audience Even in a Distracted WorldYou know you have to attract a large online audience before you can create an impact.But how do you get people to pay attention to your content in a world of constant dis...
Money Mindset Begins With Self-Discovery: Guest Jill Wright
Sometimes we struggle in business, yet we're unsure what we're doing wrong. We encounter resistance. We're critical of our weaknesses.We stress over unmet goals. How do ...
3 Tips to Get Your Virtual Business Up To Par
Analogies help us understand a topic. It usually takes what's complex and simplifies it. Today, we're looking at the game of golf and extracting some fundamental principles. Although I'm not a golfer, I've lived with an avid gol...
Fearless Authenticity Will Unleash Your Potential
Did you know that circumstances can't limit your potential, but toxic thinking can lead to regrets?In this podcast episode, my guest Michelle Margaret Marques openly shares her journey to mindset mastery.What led Miche...
Don't Self-Sabotage Your Online Business
Online entrepreneurship means we face a weekly ebb and flow of success, disappointments, decisions, and endless unexpected obstacles. To be proactive and not reactive, we need to recognize areas where we may unintentionally self-...
Work Fueled by Faith
Is it appropriate to share your faith in a business environment?Here's what you'll discover in this podcast episode.How does faith play out in business and within a team culture?Why "ministry" in bu...
Pros and Cons of Copywriting AI Tools
The rise of artificial intelligence (AI) suggests we have new tools to help us produce more written content. But, can we trust our writing to machines?Let's check out the pros and cons of copywriting AI tools. <...
How To Start Earning Money From Home
How To Start Earning Money From HomeIf you're in the beginning stages of your business, revenue seems like it's somewhere in the far future.Maybe you're planning to launch a product or service, but you're not quite there ye...
Quiet Distractions and Increase Mental Focus
Can we Improve Mental Focus and Quiet Distractions?Absolutely!If you want to be more productive in your business, you need to prioritize mental focus.It's not easy, but I have a few tips that may help you quiet distr...
How to Live Your Purpose and Find Daily Fulfillment
How to Live Your Purpose and Find Daily FulfillmentPurpose gives life meaning.We want to feel like we're doing something that matters, something that makes a difference, something that's meaningful. In...
How to Turn a Homepage into a Business Asset
A website represents you or your business brand online.That's why your homepage should provide a helpful experience and a great first impression.But, if your homepage is your business's storefront, what should it say? ...
3 Reasons Why Webinars Fail and How Copy Can Help
[GRAB THE FREE COMPANION RESOURCE!] It's the time of year when online entrepreneurs get ready to launch a product or service. Typically, they'll get the buzz out by offering a free event like a Bootcamp or Live tr...
Debt Explosion, Even After Owing Six Figures
An accident, unexpected situation, or the subtle accumulation of credit equals debt. How will you pay it back? It would take decades to pay for everything. WRONG! Marie Sonneman paid off $10...
Focus On Your Greatest Contribution
What comes to mind when you hear the phrase "greatest contribution?"Like most of us, you may think it's related to someone's life achievement. But what if you could offer your greatest contribution every day?
The Inner Work Needed for External Success
Pursuing an online business can seem like a huge mountain to climb when you struggle with insecurity. Relationship InsecurityBody InsecurityAge InsecurityCareer InsecurityFinancial ins...