Amplify Your Authority
Practical AI Marketing for Solopreneurs
Marketing your business shouldn’t feel complicated, overwhelming, or impossible to keep up with.
Amplify Your Authority helps solopreneurs simplify their marketing by combining trusted marketing principles with practical AI. Hosted by marketing strategist and certified copywriter Marisa Shadrick, each episode offers clear strategies, thoughtful insights, and realistic ways to market and grow your business.
You’ll discover how to:
✅ Simplify your marketing and focus on what moves your business forward
✅ Use AI to think, create, and implement more efficiently
✅ Build visibility, authority, and trust without chasing algorithms or vanity metrics
✅ Create sustainable marketing systems that work for a one-person business
✅ Use AI ethically while preserving your experience, judgment, and original ideas
You don’t need more tools, tactics, or information. You need a clearer path forward.
Follow Amplify Your Authority on your favorite podcast platform and start building a stronger business with simpler marketing and practical AI.
🎉Listen and subscribe at marisashadrick.com/listen.
Episodes
154 episodes
From Skills to Influence: Recognizing Your Authority
Many talented individuals struggle to recognize their authority because of common psychological hurdles that create a barrier to self-acknowledgment.Authority is not a destination but a journey—one marked by continuous growth, ov...
Three Needed Changes When Working Hard Is Not Enough
Transformative Shifts for Sustainable Business GrowthAs we transition into the new year, I've been reflecting on the pivotal changes needed when working hard isn't working anymore. One crucial shift I've learned is to...
2023 Marketing Shifts and Recommendations for Future Success
As we stand on the threshold of 2024, I've gathered my thoughts on 2023's marketing shifts with recommendations for future success. What lies ahead is a different era in online business.Technology continues to reshape marketing....
Top Email Marketing Tips for Business Growth with Kathy Farah
Email marketing remains to be a powerful business strategy for turning warm leads into customers.In a recent podcast interview, email strategist expert Kathy Farah shares top email marketing tips that have propelled her online business f...
Leaders Never Underestimate the Power of Gratitude
In a world where business strategies often revolve around ads, funnels, and the latest systems, it’s easy to overlook the power of gratitude.But what if I told you that gratitude could be the connection between personal fulfillmen...
Flourishing After Adversity: Laura Broome's Journey to Resilience and Hope
In today's episode, the remarkable Laura Mangum Broome is joining us. Laura has overcome tremendous adversity, including facing breast cancer, heart failure, the tragic loss of her adopted son, divorce, and loss of her home and busines...
The Fortune is Still in the Follow-Up: Maximize Your Marketing Efforts
Are Your Marketing Strategies Falling Short? Discover the Power of 'Follow-Up' for Maximizing SalesAre you struggling to convert leads into profitable sales? You're not alone, and the issue may not be your strategy bu...
Golden Hustle: Passion and Profit After 55
Golden Hustle: Passion and Profit After 55The digital age offers many opportunities, leveling the playing field for all—regardless of age or gender. Yet, many still question their intrinsic worth, daunted by societal age biases, o...
Clients, Connections, and Collaborations on LinkedIn
We're diving into a topic many of you have been asking about LinkedIn.LinkedIn isn't a stuffy, suit-and-tie platform. It's a professional and engaging platform that has given me more success than any other social media platform. If y...
Persuading Yourself to a Better Life [Guest Ray Edwards]
A Sales Letter Can Transform Your Inner Dialogue and Save Your LifeBook Release: "Read This or Die"In this episode, I introduce an extraordinary guest who harnessed the power of persuasion to ignite a profound transformati...
Finding Fulfillment in Helping Others through Business and Meaningful Work
Refocusing our energy and rearranging how we spend our time can help us find more fulfillment as an entrepreneur.Today's guest, Dan Cumberland, created The Meaning Movement to support entrepreneurs in finding fulfillment and c...
How to Create a High-Value Offer
Creating a high-value offer helps scale revenue growth and serves customers with our best resources for success.Many entrepreneurs assume that increasing their marketing efforts will increase sales. However, ...
Strategies for Achieving Greater Work-Life Balance
W E L C O M E T O R E S I L I E N T F A I T H O N L I N E P O D C A S T Building a business doesn't mean compromising your faith, family, and personal well-being. There's a way to achieve work-lif...
Growing Your Online Business With 12 Non-Automated Activities
Online entrepreneurs often focus on automated sales funnels, lead magnets, and email campaigns, believing they are the only keys to success. While these tactics certainly have their place, don't overlook the value of non-auto...
Reducing the Mortality Rate through Patient Advocacy
Today's guest, Steve Reiter, founder of the NEVER Alone Project, will discuss why screened family members are the best option for patient advocacy.He'll share the patient advocates' role for family members needing hospital...
Best SEO Practices for Online Entrepreneurs
As an online entrepreneur, your website is the face of your business and must be discoverable to potential customers. One way to achieve this is through Search Engine Optimization (SEO), a technique that helps improve the visibil...
Copywriting is Your Business BFF
Copywriting is not just for direct-response sales pages. Copy is a fundamental skill for coaches, speakers, authors, and every type of business. It's all about effective communication. In this episode, you'll dis...
Will AI Tools Take Over Our Communication
Whether a blogger, marketer, or business owner, you've probably heard about the benefits of using AI tools to generate quick and easy content. ❓ Should you write your content or rely on AI tools? ❓ Are there drawbacks to using A...
Choose the Activity That Will Turn Your Vision Into a Thriving Business
Setting business goals is part of starting and running a business. Plans provide direction and help keep you on track. But how do you know you've picked the right goals? Before setting goals for the new y...
Complexity Doesn't Equal Value
If you believe complexity equals value, that's an unhealthy perspective. I spent excessive hours complicating my marketing and feeding a social media algorithm that controls my free content. Here's what...
How a Ministry Background Equips Online Startups
I thought ministry and work were separate, and I never mixed the two. 🤔Years later, I realized I didn't have to separate work and ministry because my work is an extension of my heart. 😊➡️ Mindset is an extension of fait...
Best Productivity Tip for Online Creators
One morning, I grabbed my toothbrush, squeezed some paste, and brushed my teeth.Immediately, the foul taste pulled me away from the webinar I was watching on my phone.I mistakenly grabbed my facial scrub tube, identical to my toot...
The Pros and Cons of Starting a Membership Site
As social media changes, our public platforms become vulnerable. When my Facebook Ads Manager got hacked, maxing out my credit card, I knew I could get it resolved, but it was such a pain. Then I was locked...