SPEAKER_01 0:34

Hello, hello. Let me ask you something. How do you feel about social media? Wow, that's a hot topic, right? Most likely you use social media because you feel you have to to be able to grow your online business. But if you didn't have a business, would you still use social media? That is the question. We know a lot of the algorithms have changed. Lots of things have changed in the past years. And I want to share some tips of a platform that I have found a lot of success with. I really love it. I'm there every day, just about, not on the weekends, but every day. And that is LinkedIn. So many people have asked me, what are you doing on LinkedIn? How is it working for you? What are you doing? Well, in this podcast episode, I'm going to reveal all. So stay tuned.

SPEAKER_00 1:26

Welcome. I'm Marissa Shadrick, host of the Resilient Faith Online Show. I'm an online marketing coach and certified copywriter. And in this podcast, you'll find a different perspective on the external and internal challenges we face as online entrepreneurs. Join me for some inspiration and practical tips as we create positive change in the world. To continue the conversation, join me in my private resilient creator community. Go to MarissaShedrick.com forward slash community.

SPEAKER_01 2:02

Hello, hello, and welcome back. The title of this podcast is Clients, Connections, and Collaborations on LinkedIn, because that is exactly what I've been able to do. It started about a year ago when I decided to check out LinkedIn. A lot of things have happened, and this is my explanation as to why LinkedIn is my favorite platform now as far as finding clients, finding people, peer-to-peer connections, collaboration opportunities, even speaking opportunities. Now, last year I had a lot of things that went on with social media. I was on Meta and on Instagram. And although those platforms are great, I still use them, but I'm not there intentionally every single day like I am on LinkedIn. It's more about taking content that I'm already creating for LinkedIn and then sharing it on those other platforms. But some of the things that happened last year was having my ad account hacked, and then I was closed out of Facebook a number of times. And it was just feeling unsafe. It wasn't as reliable as I had hoped it would continue to be. And so I decided to wean myself away from Meta and close my private groups and just focus on LinkedIn. And the results have been fantastic. So I want to share with you because a lot of people have been asking me about LinkedIn, and I have a lot of notes. So I'm going to focus on my notes because there were so many notes that I had to take to be able to share as much as I could on this podcast without talking too much about LinkedIn. But the aller algorithms were one of the things that had me take a look at LinkedIn. Now I looked at LinkedIn some years back, but it felt very suit and tie. In other words, it felt very formal. And that's not my personality. If you know me, I'm one of those people that likes to wear jeans and van shoes, and I'm pretty much on the cash side. And LinkedIn just felt a little too professional, more corporate. And I think it was back then, but I think things have changed, like everything has changed. And when I started taking a peek at LinkedIn last year, it was about this time of year. I think it was at the end of September that I was looking at LinkedIn and decided to just post every day. Literally, I was posting every day, even on Saturday and Sunday, for three months from October to December in 2022 to just do a test. I didn't know what I was doing. I didn't know how I was supposed to post on LinkedIn. I didn't know anything. I just started showing up and I started posting and I knew people appreciate value. And that's what I tried to do is create value, but I wasn't even sure what all the rules were. I wasn't sure how to post things that look like carousel posts on on LinkedIn on Instagram. How do you do that on LinkedIn? Because it's a little different. And so there were a lot of things I didn't know, but I wasn't going to let that get in the way. I didn't have time to really go a deep dive and search for trainings or anything. I just started posting. And I found that within the first month, I was able to pick up a really great copywriting client. I was also able to secure an opportunity to do a workshop for a particular tool that I love. And I continue to make connections. And recently, most recently, I've been able to secure speaking opportunities. I have one paid speaking opportunity that came up as a result of being able to connect further on LinkedIn. Also, there was another opportunity for me to speak at MGM in Las Vegas here in November. It continues to bring so many results for me, much more than the other platforms had all those years that I've been posting like a crazy woman, right? I think some of you can relate to that. And we felt like pressure that we needed to be everywhere and do everything and post these things and then learn and change what we were doing because then the platforms would change and not all of them were the same. And it was just a big hot mess. And I felt such relief when I just decided to focus on one platform. So there I was on LinkedIn and I was seeing some results. And then after December of last year, I decided this is going to be the platform where I show up every day and I'm going to improve my profile. I'm going to learn a little bit about LinkedIn and continue to improve just a little bit, even if it's just 1% every month. I'm going to just improve, see what happens. And I've been able to grow my connections by about uh an average about like one a day, which isn't a lot, but I really haven't been reaching out that much for connections. It was a result of people wanting to connect with me. So when I begin to double down now, um, as I start my second year working in LinkedIn, I'm going to be more intentional to find more connections, and I'm sure those numbers are going to get even higher. But here's the difference it's not about chasing algorithms or vanity numbers. It's about really identifying those connections that either you can serve and you can help, which could be potential clients or peer-to-peer, or maybe business connections where you can collaborate in the future. So lots of different ways that you can look at this. So it's no longer that suit and tie type of platform. I find it that it's it's refreshingly friendly. And it is still professional. So you do want to provide professional content. Um, you can use like the 80-20 rule, and occasionally you can put something personal in there. People always enjoy that, they'd like to know a little bit about you, but still kind of related to business. Maybe you've taken some time off from work. You tell a little bit about the type of work you do, and you decide to take maybe a staycation or something, you can post something like that, but it's not as much personal as you see sometimes on Facebook or on Instagram or some of the other platforms. So you want to keep it professional. I look at it as if you think of the attire business casual, I look at LinkedIn as a business casual, not the stuffy suit and tie. The next thing I want to say is that um adjusting to the current market. Now, the market has changed, and I've been talking about this since last year. The market has changed and consumer behavior has changed. The way we market online has changed. We have had to adapt. Now, the thing is, everyone has had to adapt, right? Even the so-called gurus, literally, it's a level playing field now because a lot of the things, and I'm a copywriter, right? A lot of the things of that direct response marketing and the way people would just continue to just promote, promote, promote the people are tired of that. People are tired of that, and they don't really respond as well to those things. They don't attend webinars like they used to. Things have changed. This post-pade pandemic and recession frustrated audience. They're savvy and they're tired of being told what to buy. They're smarter than that. So no one likes that in-your-face marketing. I don't think they ever did. I think they tolerated it. I don't like it. And a lot of people don't like that. People want something that's genuine and something that's authentic. And now we have also the AI evolution that's going on. That's not going away. That's just going to be part of everything that we do. It's just one of those things that have changed everything. But it can work in our favor if we know how. And I'm going to talk a little bit about that in just a second. We need to continue to humanize our communication, especially now in an AI world. It's so important. More so now than ever before. And not just automate until we alienate ourselves from our audience. We need to have our finger on the pulse of our audience and know what it is that's going on, how we can help them, because things have changed. If you try to market the way you did in 2019 or even 2020, it's not gonna, it's not gonna land. It's just not. Everything has changed. And I think it's changed for the better. I think we needed kind of this jolt to bring it back to human-to-human, heart-to-heart connection and use more empathetic marketing. Really put ourselves in our audience's shoes. What is it that they need? What is it that they want? And so the next point I want to bring up is the that valuable uh learning from last year. It really helped me to understand not only the shifts that were going on in social media, but also avoiding the the solo trap of just not working in isolation. We need a network because you and I are not enough. I have said this before and I will continue to say it because it was such a revelation for me last year. You are enough to be loved, to be respected, to be honored, to be given opportunity. But when it comes to the online business, we are not enough on our own. We are not. We need to become those expert contributors on established platforms. We can't go one-to-one and try to get one person to download our resource and one more to download our resource. We need to talk one to many and try to find those opportunities where we're talking to many people. And that's one of the reasons why I'm doing more public speaking. The next point I want to make is a few of the strategies to dominate LinkedIn. I don't know if we can really dominate LinkedIn, but to use LinkedIn more efficiently and effectively. And LinkedIn isn't for everyone. Now it depends on what kind of business you have. If you're a brick and mortar and maybe you have a salon, it would be better to perhaps be on Instagram and show the beautiful hairstyles that you do. If you're a jewelry maker and you work from home, it might be good to be on Instagram or Pinterest where you can show those images. If you're B2B like myself, since I help coaches and I teach about branding and online marketing and strategies, and I primarily work with coaches, it makes sense for me to be on LinkedIn. So I just say that, that it's not a one size fits all. But if you are B2B, I would recommend to consider LinkedIn. And when we're thinking about connections or building a network, um, I feel like I'm a little bit of a disruptor because I like to break rules a lot. And I realized that just recently when I did a workshop in Tennessee, it was an intimate workshop. And that's we say intimate when it's small, but it was small but mighty. It was wonderful. But I realized I did this workshop with um, I co-hosted it with Dr. Sheila Cornea, and she said something about people who are disruptors who kind of like break the rules, right? And I realized I think I'm one of those people because I don't put a lot of emphasis on the number of connections. That's what I call vanity numbers or followers. I don't even put a lot of emphasis on the comments and the likes because that's not my purpose for being on that platform. My purpose is what happens in the DM when I begin to make those initial connections or people make those connections with me or they book a call with me. That's how I leverage LinkedIn. It's not so much about getting those numbers so that the algorithm will favor it and the post gets shown more. I mean, it doesn't do me any good to have something viewed by a hundred thousand people if those hundred thousand people aren't aligned or aren't my ideal audience. I would rather have it visible to 10 people where nine of them are more my audience. And so I use LinkedIn in a strategic manner to find those connections that are very much aligned with me. Either I can serve them well, or I can partner with them and collaborate with them, or maybe they're uh they're a podcaster, maybe they could be on my podcast, or I can be on their podcast. I view my wins with LinkedIn differently than most people do. Most people are trying to look at those numbers. Now, like I said, LinkedIn has grown. The numbers have grown just kind of organically without doing a whole lot because I didn't know what I was doing last year. I'm being more strategic with it now. But you have to figure out what's the purpose of it. And we can get so hung up on vanity numbers, and it really is about making those connections. So you do want to provide relevant and professional content as much as you can. You want to make keep it short. You don't have to make it that long. It could even be 150 words if you wanted to. You don't even have to have an image if you don't want to. So you can mix it up and do different things. You could put a video on there if you want, a short video. I do videos usually on Thursdays, and they're about 45 seconds, and then I just repurpose it and I'll put it on YouTube as a short, and then I'll put it on other social platforms as well. So you can repurpose since LinkedIn is my primary platform for creating content. I write the content and I'll spend a shorter amount of time. I used to spend an hour to do this every morning, but now it's a half an hour, and I'm going to explain why in a second, because of the wonderful AI and Chat GPT, but I'm going to explain that in a second. So now it takes like half the time. So I'll write some content and I usually break it up and I have categories. I'll write about inspiration because I love writing about inspiration. I'll write about marketing. I'll write about branding. I'll write about copywriting, and I'll write about strategy. And so I have these like buckets. And so I've used uh ChatGPT in a way to be able to create content ideas so that when I get up in the morning, I don't have to really think about it. I just look at the idea and I just start writing. And you don't have to make it long. It goes on LinkedIn based on the engagement, or I have a tool that I use that helps me kind of monitor to see which ones uh people enjoy and which ones aren't performing very well, and that's uh called Shield app. I use that, and then I'll take a piece of content and I'll use that for my weekly newsletter, but I'll build it out a little bit more. I'll put a personal story in it or something a little bit more for my folks. And then those pieces, those campaigns that I send out, those newsletters, I take that and I archive that as a blog post. Now here's where I break the rules again. A blog post, if that is your main way of getting traffic to your site, then you need to focus on SEO. You need to make sure that the content is a couple thousand words, maybe 2,500 words. You need to do more things to that blog post if your purpose is to bring traffic. That's not my purpose. Here I go, disruptor, breaking rules again. My purpose is to have an archive of these newsletters so that when people come and they first sign up, if they've missed all of those newsletters, they have a place on my website that's called Articles that has these little posts that they can read very quickly, and they have these tips that originally were posted on LinkedIn, and then they became a newsletter, and then from the newsletter it became a post. And so that's how I'm able to leverage and save time. And each time I post it, I add a little bit more to it or I clean it up a little bit more, but it's a great way to have one place where I start so it's not just posting on social to post, it's very much a strategic plan to be able to use that content again in other places where it makes sense. And if it's really good, I can use that topic for um a podcast. So, for example, this podcast, it originally was uh I had been a guest on someone else's podcast. It generated a lot of activity on LinkedIn. I had a lot of DMs, I had even calls that were booked from that. And from there, I realized that people were wanting to know more of how I did my process with LinkedIn, which is why I'm doing this particular podcast. So that's my content creation process in a nutshell. And then engagement, you don't just want to um, you don't just want to engage on posts on LinkedIn, although you can and you should because that's really important. But what I do is I engage on LinkedIn if there's people that I I intentionally want to connect with and get to know a little bit better. It's all about touches, it's all about leaning in, how close do I get can I get to certain people, whether it's going to be a client or peer-to-peer, whatever it might be. But it's also taking advantage of other places where there's engagement. Now, here's where people kind of miss it. There's a lot of webinars, there's a lot of um opportunities like um what they call master classes, boot camps. There's a lot of opportunities where you're on Zoom and you're there with other people. Depending on the topic, those people can be potential connections on LinkedIn. You already have something in common because you are attending something together, and you're already probably having a conversation in the chat. So an easy way to do this is to just take a darn screenshot of the people that are in that group and then connect with them on LinkedIn. Now that picture isn't going to go anywhere, you're not going to post it anywhere because it really drives me crazy when people take a snapshot and then they post it, and I didn't necessarily want my picture on there, but but you take the picture simply to see the names in the tiles, and then you reach out to them on LinkedIn, and then you can say something intelligent, right? You can say, Oh, we were in the same workshop. I had this great takeaway, and you share it, and you say, I was wondering, you know, what you thought about it and what were some of the takeaways you got. You begin the conversation organically, and there's opportunities when you go to conferences or virtual events that you can do this. It's not just commenting on LinkedIn posts, although you can do that as well, and that's gonna help as well. So there's different ways of engagement. There's another way that you can engage with people too. If you read a book and you love the book, leave a review on Amazon because people don't do that. They just don't. Poor authors have to beg for people to leave reviews. You leave a review, you're gonna stand out. You're on a podcast, leave a review. Or if you're listening to a podcast that you love, have you left a review? Leave a review, you're gonna stand out. Then find them and connect with them on LinkedIn. So they're gonna see you twice. First because they notice that you left a review on Amazon, and then they're gonna see that same name or that same profile wanting to connect on LinkedIn. You've already had a first touch, now this is a second touch. So the engagement is not just I'm gonna like yours so you can like mine, I'm gonna comment on yours, you can comment on mine. It's about really showing an interest and giving first, leading with with generosity. So that's all I'm gonna say about engagement. So there's a lot more I could say about engagement, but it needs to be meaningful and you will stand out because most people do not do not um remember to say thank you. They just don't. And I'm guilty of it too. Sometimes I forget, and then I remember I make a note to make sure I can leave a review somewhere. So you can do that. So people are thinking, oh my gosh, this is gonna take so much time. Okay, we're going to pay one way or another. We're gonna pay with expensive ads, we're gonna pay for a VA to do all this for us, or we're gonna pay with time. And when it comes to Building relationships, that's one thing that I do not want to farm out or or outsource. I want to do it myself. And so the time that you spend is going to be time well spent. And you don't have to spend a lot of time. If you even spent 10 hours a week, or not 10 hours a week, what am I saying? If you even spent that's a lot of hours, if you even spent, I meant to say four hours, four hours a week. I was thinking 10%. That's 10% of your 40 40 hour week, right? If you work 40 hours, 10% of that is four hours if I did my math right. And 20% is eight hours. So how can you regain four hours a week? Right? And we're so busy. Everyone says we're so busy. Now we are living now in the world of AI and chat GBT. And there's many other AI tools too. Instead of really, I think we're past the point where we're, you know, talking about it, hoping that it'll go away. It's not going away. It's going to stay. So we can use these AI tools strategically, not to replace our writing, but to help us write faster the existing content that we write. Don't add more because then you're going to like drive yourself crazy trying to keep up, right? Whatever it is that you do do already, have the AI help you with that and cut the time in half. Or even if you can shave off like a quarter of the time, you start adding that up and you're going to regain some hours during the week. So you can use AI for newsletters. You can use AI for blog posts. You can use AI for podcast show notes. You can use AI for those reviews on Amazon. You can use AI for the review on a podcast to help you crank it out a little faster. You can use AI for meeting summaries. You can use AI to respond to all those emails that you need to get back at. You can use AI in a lot of ways where you first start out and you write a draft and you put it in there and you say, clean this up for me, and then you're going to have to clean it up after it, but at least there's a little bit more structure to it. Think of AI as an apprentice who needs supervision. It's not, especially you can even use the free version of Chat GPT, but you don't have to pay for it. But you do need a good, you know, internet connection. That's the only caveat with that. But these AI tools can help you shave off some of the time it takes you to do all these ongoing things week after week. And that time that you save, use that time for prospecting. Because business is a process of prospecting and selling. And I think to believe that we can just do direct response and get people to buy and browbeat them and just get them to make a decision. People aren't they're tired of being told what to buy. You need to build a relationship first. Marketing is all about building trust. That's all it is. Marketing is building trust. So it's a longer approach, but it's going to yield so much back. It's going to be so much more effective because imagine the connections that you will make. Most of the income that I have made have had some origin of a relationship prior to the sales. There was some type of relationship going on that led to a connection, that led to a sale, that led to someone referring them to me. It really is interesting to look back and look at it. And that's why I was so convinced last year that this was the way to go when it comes to marketing and traffic, because traffic is the biggest problem most people face. You can learn how to create funnels, you can create how to, you know, create courses, you can learn all about subscription memberships, you can learn a lot of things, but how do you get them there? Right? Traffic is where everybody gets stuck. And so this is something that can help with that. So if you apply the Pareto principle, the 80-20 rule, and you can find a way to reclaim 20% of your time each week, maybe you can break up that time. It doesn't have to be all in a day, but maybe you can spend a couple hours on prospecting calls. You know, if you do 30-minute discovery calls, you could do four of them. Or you can do maybe in a couple hours, you could you could do two podcast guests, right? You could either do a uh uh be a guest on someone's podcast and you usually run about an hour altogether from start to finish. You could squeeze two in in a week. That's eight of them in a month. That's gonna give you exposure. Or you can also spend that time maybe pitching to speak on a platform. So there could be speaking opportunities that uh when you start doing that, they ask for a lot of stuff. Not only, you know, the title and the description and the headshot and your bio and everything else. You want to have that kind of already rewritten, but there's a lot of forms to fill out and things like that. So it's it takes a little bit of time, but you would have the time to start doing that. And then maybe you can even have a couple hours to do some networking and reaching out and finding those connections that you need. So being able to use these AI tools can be really, really helpful to be able to regain some time, not to add more to your play, but regain some time. And then authenticity, you know, this is the wonderful thing about relationships, it's so authentic. Um it's going beyond just the the transactional business and making those real connections. So how do we leverage LinkedIn tools? Now on the free LinkedIn, they have a little search bar. And if you use words like and or and not, if you're looking for maybe um maybe some type of um administrative leader that's not, or you would put not and you would put not what what that word is. So you can use titles and say, and this other title, or this other title, or that does not have this title. And you can do that in the filters to be able to really fine-tune your searches, and then you can look at those searches and decide whether you want to connect with them or not. Also, the visual branding, the banners and the profiles, you know, your profile photo, that little circle, you can go on your phone and you can upload a little video. It looks like a short video, like a reel, and you can upload, you can record it and you can upload it. And then it's important to have a good description. That opportunity I had to speak that just got secured, and I'm speaking at MGM in Las Vegas because I had on my profile that I was a speaker, and so that helps as well. And make sure you know you you leverage that link that you have on LinkedIn. There's one link that's very visible on your profile below your picture. You can leverage that. And I use SendSpark for that one so that when they click it, they see a video where I'm talking to them. So there's lots of things that you can do because I know when people reach out to me, I go to their profile first. I don't just accept. I go to the profile and I look at their links. I go there and I look to see if they have a website. Because some of them just have LinkedIn, that's it. And so that's kind of a flag for me that they don't have a website. So I go to their website and I look at their website to see who they are. And now I also look to see if they're if they're posting, if they're actually active on LinkedIn. Because if they're not active on LinkedIn, I'm not gonna be able to have a conversation with them, and I'm not gonna be able to engage with them if they're not active. So I'm not gonna connect. Because it's not just about vanity numbers. So there's things that you can do to minimize the spamming that goes on, and it'll go on regardless, because we're spammed all the time in our emails, and I have to go through so many hoops to make sure that I can't even email myself because the thing goes into spam folder. When I email myself, if I want something that I've written or I'm emailing it to me, I get it goes in the spam folder. I'm going, it's me sending it to me. It's crazy. But all these spammers get in and our phones, text messages, it goes on and on with spamming, but it is what it is. So leverage all of the pieces on LinkedIn and make sure you complete it as best as you can and use that live link and use the free tools. I have not yet used the paid tools. I am now thinking of using the paid tools simply because I told myself if I was consistent and I use LinkedIn consistently and I saw some results, then after a year, I would consider the paid tools. So it's been almost a year, so I'm considering the paid tools now because I've created this habit, this momentum of posting, you know, Monday through Friday. So use those tools and then um continue to play it safe on LinkedIn. You know, um, you can stay clear spammers if you know people are spamming you. Sometimes I just kind of say, you know, if they send a message and they're telling me trying to pitch something they're selling, I say, wow, you really need how to know how to talk to people in a DM message. You know, I don't even know you, we just connect and you're already selling to me. If you need some coaching sessions, um, I can give you uh some pricing of some coaching sessions so that you can do your outreach a little better. So I just pitched them back. So, but you know, it happens, is what I'm saying. It happens. So check their profile, see if they have other links. Um, are they posting regularly? Who are they connected to? Are they people that are connected to other people that you know? Sometimes I get those that I don't know them, but I know the people that they the people that they're connected to are people that I'm connected to. So I figured that they probably found me that way. And then also the organic way to connect on LinkedIn. Um, I mentioned earlier, you know, any Zoom calls, anything that you do, even if it's not virtual. Now, if you're out of town and you're at a conference, you can take your phone, click on LinkedIn, and right at the search bar, right there on the search bar, on the right-hand side, you'll see a little square. And the little square, when you tap it, is your LinkedIn profile and it shows a QR code. You could just tap right there inside the little search bar, tap that, and a QR code shows up, and you can share that. And I did that just a week ago when I ran into someone in the lobby and they wanted to connect with me. I just opened my LinkedIn, tapped in the search bar, that little square, and gave them the QR code. And of course, he's asking, How'd you do that? But it's really easy to be able to connect with people. So you and it's very organic, right? It's very organic. Mastermind groups, again, you can connect with people on LinkedIn. Webinars, you know, um, when you're reaching out to people or if they send you a text, sometimes people will send you a text message. You know, I get people sending me text messages. There's so many apps now that they're coming from everywhere. It was like crazy. But see if you can get them on LinkedIn because it seems like there's more conversation going on there that if you were to say the same thing in an email campaign and say, you know, let's have a conversation, they won't necessarily do that. But on LinkedIn, they will, they will respond. And so I find that that is probably the best way to have conversations there. I didn't really experience that with Instagram or some of those other platforms. I don't know why, I just never did. But LinkedIn, it seems like it's very friendly. And it seems like there's still a window of time to be able to make those connections. And remember that it takes multiple touches before you make an ask. So maybe even think of the 80-20 rule, right? And uh I do ask for appointments, one-on-one appointments, but only after we've had multiple touches and good conversations in the DM. And then it doesn't feel icky or spammy or any of that. It feels very natural. And so you can do that as well, or you can offer them a free resource. And so I've been updating some of my resources, and I'm gonna be doing that here in the next three months toward the end of the year offering my free resource. So I feel like relationships will always be algorithms. Um again, I'm not against social media, it's just I'm using it more as a tool. I think of it more as a little employee. It's got to work in a way that aligns with my business goals. And if it doesn't, I'm just not gonna use it as much. And so LinkedIn does. Some of the other platforms don't, and so I just look at it as a tool. So sometimes we have to retire certain tools. And um the other reason why I like just building these relationships is we can't control the algorithms, but we can control how we show up and how we serve people. So to bring this all and to land this plane, let me just say that I know some people feel uncomfortable about reaching out, but just get comfortable talking to strangers. We need to talk to strangers, we need to initiate a conversation. I'm an introvert by by nature, I'm an introvert, but I've learned to be able to be the first to step up and want to help someone or give assistance or see if I can in some way serve them. Because I get it, you know, I'm the same way, and I've had a lot of insecurities in the past, and I've struggled with perfectionism. There's a lot of things that I struggle with. It did not come easy at all, but I discovered that my mindset was putting my life on pause, and I didn't want my life on pause. Um, I knew that I was made for more, and I think you know you were made for more. Nothing came easy when I first started writing and speaking and building a business. Nothing came easy, nothing came on a silver platter, but I knew my business would never move beyond my limiting thoughts, so I had to change my thinking, and I decided to take one day at a time and simply execute 10 seconds of courage every single day, and that's how I was able to make progress. Execution 10 seconds a day. And yes, sometimes we feel like we're just leaping off of a cliff and we don't know if it's gonna work, we don't know if we're gonna fail. And even when I did this workshop, I thought, what if nobody signs up? What if nobody comes to Tennessee and here I am with an event room with nobody there? So, you know, all those thoughts. We my view of these thoughts is okay, they can come. I just don't camp there, I don't pitch a tent there, I just visit it and then I move on. So my encouragement to you as I bring this to a close is to keep pushing boundaries, you know, continue diving deep into discomfort because everything does feel uncomfortable when we begin to work beyond our what we're accustomed to, and um continue to evolve and trailblaze your unique path. And in every interaction, every post, every message, serve like there's no tomorrow. Continue to provide great customer service before they become a customer. There you have it. So I hope you enjoyed this podcast. If you enjoyed it and you want to ask me a question about LinkedIn, go ahead and reach out. Reach out and connect with me on LinkedIn, and uh then I'll be happy to answer any questions in a DM. So that's it for now. I hope you have a wonderful rest of the week, and I will talk to you soon. Take care.