Amplify Your Authority
Practical AI Marketing for Solopreneurs
Marketing your business shouldn’t feel complicated, overwhelming, or impossible to keep up with.
Amplify Your Authority helps solopreneurs simplify their marketing by combining trusted marketing principles with practical AI. Hosted by marketing strategist and certified copywriter Marisa Shadrick, each episode offers clear strategies, thoughtful insights, and realistic ways to market and grow your business.
You’ll discover how to:
✅ Simplify your marketing and focus on what moves your business forward
✅ Use AI to think, create, and implement more efficiently
✅ Build visibility, authority, and trust without chasing algorithms or vanity metrics
✅ Create sustainable marketing systems that work for a one-person business
✅ Use AI ethically while preserving your experience, judgment, and original ideas
You don’t need more tools, tactics, or information. You need a clearer path forward.
Follow Amplify Your Authority on your favorite podcast platform and start building a stronger business with simpler marketing and practical AI.
🎉Listen and subscribe at marisashadrick.com/listen.
Episodes
154 episodes
Discover How to Save AI Credits and Still Get Great Results
AI can now analyze files, organize information, create visuals, help with research, and produce finished work. That can feel a little magical until you discover that all of that processing comes with limits.If you find yourself us...
AI Didn’t Invent Slop. It Put It on a Production Line
AI didn't invent low-quality content. It made it faster, cheaper, and easier to produce and distribute. AI slop may sound like a new problem, but the internet was filled with low-quality content long before OpenAI arrived. We...
How Solopreneurs Can Start Using Agentic AI
AI agents can sound like something built for large companies with technical teams, complex automations, and huge budgets.But agentic AI can be much simpler.As a solopreneur, you don’t need to automate everything or hand ove...
Become a LinkedIn Relationship Builder
How to Become a LinkedIn Relationship BuilderMost coaches and consultants are posting more than ever, and still not booking enough discovery calls.The problem usually isn't the platform. It's not the algorithm ...
Why I'm Not Getting Clients and How Limiting Beliefs Are Holding You Back
Why I'm not getting clients is a question most coaches, consultants, and service providers ask at some point, after they've invested in courses and tried every strategy they could find.The cycle feels frustrating because the...
AI for Business Owners: Is Claude CoWork Better Than ChatGPT?
If you're a solo business owner who's been using ChatGPT, you've probably wondered whether Claude is worth looking into. This episode gives you a clear, practical breakdown so you can make an informed decision without guessin...
How Do My Articles Get Discovered? 3 Simple Steps for Solopreneurs
How Do My Articles Get Discovered? 3 Steps to Rank in AI SearchYou’ve written the blog post. You’ve done the research. You hit publish, and nothing happens. If that sounds familiar, the problem likely isn’t your consistency....
The Wrong Way to Use AI: And What Solopreneurs Should Do Instead
Most solopreneurs started using AI to save time, and it worked, at least at first. Content came out faster. Tasks got done quicker. But speed came with a cost, and many are now seeing the consequences of that approach.This e...
AI for Coaches: Using Short-Form Video as a Lead Generation Tool
AI for Coaches: Using Short-Form Video as a Lead Generation ToolIf you've been avoiding video, you're not alone. But here's the truth: Video isn't just a trend.For coaches and consultants, it's one of the most powerful ways to b...
AI Solopreneurs in 2026: Clarity Over Complexity
AI solopreneurs are navigating rapid change.The tools are accelerating. The updates are constant. And it can feel overwhelming.In this episode, Marisa explains why the real challenge isn’t technology. It’s the weight of cha...
AI Search & Organic Traffic: What’s Changing and What Still Works
Have you noticed how AI Search is changing organic traffic? Search looks different today, and many solo business owners are wondering if blogging and articles are still effective.In this podcast episode...
What I Wish I Knew Before Starting an Online Business
What I Wish I Knew Before Starting an Online Business: 9 Fresh Tips for Solo Startups!Starting an online business today looks different from how it did a few years ago.After years of building, refining, and working with sol...
2026 Predictions: How Solopreneurs Can Thrive with AI
Ready to stop wearing all the hats in your solo business?In 2026, AI integration will be as common as using your smartphone.But if you’re a solo business owner who feels behind or overwhelmed by all the new tools, you’re no...
A Fresh Perspective For Solopreneurs Who Feel Behind
I paused the marketing strategy talk to have a real conversation with you, especially if you’re feeling the weight of it all.This episode isn’t about tactics or trends. It’s about remembering why you started, reframing the hard da...
Build an AI That Thinks Like You Using ChatGPT Best Practices
Build an AI That Thinks Like You Using ChatGPT Best PracticesRunning a business as a solo owner means every task, every deadline, every piece of content falls on your shoulders.Some weeks, the to-do list...
Stand Out with a Human-First AI Strategy
Stand Out with a Human-First AI StrategyMost solo business owners are spinning too many plates, and content creation is the one plate that's always on the verge of falling.The pressure to produce content keeps them ov...
How Smart Research Fuels Sticky Content (Part II)
How Smart Research Fuels Sticky ContentDo you ever feel like your content isn’t connecting, no matter how much time you pour into creating posts, videos, or newsletters?Content creation is one of the most time-consuming tasks fo...
Find Your Brand’s Sweet Spot & Build a Magnetic Business
Find Your Brand’s Sweet Spot & Build a Magnetic BusinessIf you’re wrestling with how to attract the right audience to your online business, finding your sweet spot matters.In Episode #137, I address one ...
Leading Clients Beyond the Sale
Leading Clients Beyond the SaleIn this Indiana Jones-style sequel to Episode 135, we go beyond the sale and into the world your client enters once they’ve said yes.The journey doesn’t end at the purchase. For gro...
Make Your Funnel Feel Like a Journey and Not A Pitch!
How to Make Your Funnel Feel Like a Journey and Not A Pitch! You’ve poured hours into your content. You’ve followed all the tips. But the clicks aren’t coming, the sign-ups are slow, and you’re wondering what you...
ChatGPT Shortcuts for Writers
ChatGPT Shortcuts for WritersYou don’t need more content; you need smarter systems to reuse what you’ve already created.In this podcast episode, I’m sharing five practical ChatGPT shortcuts that help me write faster, stay...
What to Do When Overwhelm Derails Your Momentum
What to Do When Overwhelm Derails Your MomentumEver find yourself ignoring your to-do list, reaching for the remote, and wondering why you can’t just do the thing you said you’d do?You’re not lazy, you’re proba...
How to Use Bonus Psychology to Win More Buyers
Smart marketers understand that a well-designed bonus can tip a buyer from “maybe” to “I’m in.”When done right, a bonus becomes one of the strongest psychological triggers you have to turn leads into buyers.In this...
Why an AI-First Mindset Is the New Competitive Edge
Remember Hotmail? AOL? Or, the movie“You’ve Got Mail”? If you were around in the '90s, you probably remember what seemed to be a trend: email. It marked a shift in how we connect, communicate, and do business....
5 Simple Ways Solopreneurs Can Boost Revenue with ChatGPT
Boost Revenue with ChatGPTStop wrestling with one-size-fits-all prompts that waste time and start using AI as a pro marketer. Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transform...