Amplify Your Authority
Practical AI Marketing for Solopreneurs
Marketing your business shouldn’t feel complicated, overwhelming, or impossible to keep up with.
Amplify Your Authority helps solopreneurs simplify their marketing by combining trusted marketing principles with practical AI. Hosted by marketing strategist and certified copywriter Marisa Shadrick, each episode offers clear strategies, thoughtful insights, and realistic ways to market and grow your business.
You’ll discover how to:
✅ Simplify your marketing and focus on what moves your business forward
✅ Use AI to think, create, and implement more efficiently
✅ Build visibility, authority, and trust without chasing algorithms or vanity metrics
✅ Create sustainable marketing systems that work for a one-person business
✅ Use AI ethically while preserving your experience, judgment, and original ideas
You don’t need more tools, tactics, or information. You need a clearer path forward.
Follow Amplify Your Authority on your favorite podcast platform and start building a stronger business with simpler marketing and practical AI.
🎉Listen and subscribe at marisashadrick.com/listen.
Amplify Your Authority
AI for Business Owners: Is Claude CoWork Better Than ChatGPT?
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If you're a solo business owner who's been using ChatGPT, you've probably wondered whether Claude is worth looking into.
This episode gives you a clear, practical breakdown so you can make an informed decision without guessing.
Marisa shares her own experience adding Claude Cowork to her tech stack and explains what's actually different about the Cowork feature.
This episode is for solo business owners who regularly create content. If you're writing newsletters, producing podcasts, building courses, or managing social media on your own, this comparison will help you decide which tool fits your work.
What You'll Discover in This Episode
- Why Claude CoWork and ChatGPT are built for different things, and how to use that to your advantage
- What the Claude Cowork feature actually does and why it's different from a regular AI chat
- How a simple folder system can eliminate the back-and-forth of uploading files every session
- How Claude's skills can act like a team of specialists on demand
- How to move your ChatGPT memory directly into Claude without starting over
The right AI tool is the one that matches how you work. Once you understand what each tool was built to do, using AI gets a lot simpler.
AI can save you time and simplify marketing, but knowing where to start can feel overwhelming. You need practical guidance from a marketer who understands AI.
Inside the AI Lab for Solopreneurs, you'll implement AI-powered workflows without the tech overwhelm.
Simple training modules, demos, Q&A, and ongoing support, all at an affordable monthly membership price.
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