Amplify Your Authority
Practical AI Marketing for Solopreneurs
Marketing your business shouldn’t feel complicated, overwhelming, or impossible to keep up with.
Amplify Your Authority helps solopreneurs simplify their marketing by combining trusted marketing principles with practical AI. Hosted by marketing strategist and certified copywriter Marisa Shadrick, each episode offers clear strategies, thoughtful insights, and realistic ways to market and grow your business.
You’ll discover how to:
✅ Simplify your marketing and focus on what moves your business forward
✅ Use AI to think, create, and implement more efficiently
✅ Build visibility, authority, and trust without chasing algorithms or vanity metrics
✅ Create sustainable marketing systems that work for a one-person business
✅ Use AI ethically while preserving your experience, judgment, and original ideas
You don’t need more tools, tactics, or information. You need a clearer path forward.
Follow Amplify Your Authority on your favorite podcast platform and start building a stronger business with simpler marketing and practical AI.
🎉Listen and subscribe at marisashadrick.com/listen.
Amplify Your Authority
ChatGPT Shortcuts for Writers
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
ChatGPT Shortcuts for Writers
You don’t need more content; you need smarter systems to reuse what you’ve already created.
In this podcast episode, I’m sharing five practical ChatGPT shortcuts that help me write faster, stay organized, and spark fresh ideas from existing content.
These are the exact methods I use when writing my book and producing weekly assets for my business.
Whether you're a coach, speaker, service provider, or author, you'll walk away with time-saving ways to turn scattered ideas into polished, purpose-driven content.
ChatGPT can become a creative collaborator without losing your voice in the process.
What You’ll Discover in This Episode:
- Why your creative "mess" isn't a problem, it's a content goldmine
- How ChatGPT’s "Branching" feature lets you work on multiple assets at the same time!
- The hidden shortcut to search your own content library inside ChatGPT
- How "Canvas" mode helps you edit content directly in ChatGPT
- A repeatable workflow to repurpose an article into a podcast, newsletters, YouTube videos, and more.
- How to organize your ChatGPT threads with "Projects."
- The command that reveals every ChatGPT shortcut available
Your Next Step: AI Lab for Solopreneurs
Feeling like content creation for marketing takes too much time?
That’s why I created AI Lab for Solopreneurs, a private membership where you can learn, implement, and grow with AI in real time.
- Live Coaching & Demos: Monthly hands-on sessions to learn AI strategies that fit your business goals.
- Resource Library: Access a growing collection of guides and templates you can use right away.
- Custom GPTs: Exclusive access to ready-to-use AI assistants that save time and improve content quality.
- 24/7 Support: Get your questions answered anytime inside the private community.
Join AI Lab for Solopreneurs today and lock in your $37/month founding rate before it increases.
Let’s turn complexity into simplicity—together.
Community.MarisaShadrick.com
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AI can save you time and simplify marketing, but knowing where to start can feel overwhelming. You need practical guidance from a marketer who understands AI.
Inside the AI Lab for Solopreneurs, you'll implement AI-powered workflows without the tech overwhelm.
Simple training modules, demos, Q&A, and ongoing support, all at an affordable monthly membership price.
Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Thank you!
If you've been using ChatGBT for writing your first drafts, you're gonna love this episode. I'm gonna share five helpful shortcuts you can use today to write and repurpose content. Stay tuned.
SPEAKER_00Got the solo business boost, wearing too many hats. Stay tuned for an episode that understands where you're at. From burnout to breakthrough, we'll rewrite your story with AI strategy. Let's amplify your authority.
SPEAKER_01Hello everyone, and welcome to the podcast Amplify Your Authority. I'm your host, Marissa Shadrick. I'm an AI marketing strategist and certified copywriter. And today we're gonna talk to the writers in the world, those of you that are writing articles, that are maybe writing a book, that write blog posts, and I'm gonna share with you five tips that will help you in your writing process if you use Chat GBT. Now, if you just started using Chat GBT yesterday, maybe some of these tips won't be helpful, but I guarantee some of these will be. So stay with me as I share these five quick strategies and see if it works for you. So if you find yourself as a writer that your best content is scattered everywhere, that was me, right? I have content on podcasts, I have it in articles, I have it in blog posts, in newsletters, on YouTube channel, it is everywhere. And then I've got those documents and Google Drive. You know, you get to a point year after year writing content that's all scattered and you can't really sort it. But I've been using ChatGPT for almost three years now. And so there's a lot of content. There's a lot of information inside of Chat GBT that I have archived. In other words, it's not front and center for me to look at because that's just too much information when I'm creating things, but it's archived on the back end of Chat GBT. But you can always bring it back to the forefront if you need it for something that maybe you're going to repurpose. But today I'm going to talk about all of the creation, all of the work that you do inside of ChatGBT. Can you reuse it? So what I decided to do is double down, and I'm really a promoter of focusing on one AI tool first, and then as you continue, you can use other tools if that's going to serve you well and serve your clients. So I use Chat GBT more for the ideation, for copywriting, for first drafts. Some people like other platforms for writing, but I don't tell AI to write the entire article. I am very closely directing it from the introduction paragraph all the way down to the bullets all the way down to the last closing paragraph. I am explaining what I'm trying to do at each stage. So ChatGBT helps me structure it, it helps me with transitions, it helps tell me where my weaknesses are. It asks me questions where maybe I have missed the mark and maybe I haven't explained something very well. So it becomes a collaborator. Now, when it comes to final draft, if I'm using it for social media or if I'm using it for a quick newsletter, it has improved quite a bit since its release. In the beginning, it was very academic-sounding, very AI-ish. It wasn't conversational, but I have trained mine through the years to write like me. I have given it knowledge, my voice, tone, style. I've also given it my personality assessments so it could use, in some cases, self-deprecating humor just to lighten up the content. And it has learned how to write like me. And so AI has improved quite a bit. So ChatGBT has become better at narratives, but some people prefer other platforms like Gemini or Claude, and that's fine to finish and polish up. I'm even going to try some of these for the final draft of my book and just compare and see what I like best. But I typically talk to ChatGBT and I just totally share my heart in audio form. So I click the little microphone and I just talk to it. I'm trying to explain the situation, how I felt, and use all of the senses to explain what I saw, what I heard, what I felt, even what I tasted or smelled. So it understands the scenario. And then I explain where my audience is at and how I want to come alongside and help them. So I give it a lot of narrative when I'm writing the prompt, but I do this in audio form because I can just close my eyes and just share. Some might say it's a babble, but Chat GPT doesn't care if you just go on a rant or you babble. It will organize all of that and it will understand what you're trying to do. So now I'm going to share some tips. I haven't even gotten to the tips yet. I'm going to share some tips that have been really helpful for me, five of them for those of you who are writers. I'm speaking to writers. Now, technically, I would say all of you are writers, even if you're on YouTube or you're podcasting, because everything starts with writing. Everything starts with writing. You write something and then you modify it for video or for a podcast. In fact, this particular podcast episode is from a training I did inside my AI Lab for Solarpreneurs private membership. Of course, I went deeper with demos and I went behind the scenes with ChatGBT and showed my members how to use this. And I took a few of the tips that I shared inside my membership, and I'm sharing it with you today, free of charge. You're welcome. And so here are the five tips. The first one is that ChatGBT allows you to branch. Yes, you heard me right. Just like a tree branch, it allows you to branch. And when you think of a tree, you've got the main trunk, and then you've got these little branches, right? And it all makes up the tree. Well, if you think of a branch that way, you can have your core chat with the content that you're writing. But if you think, oh my goodness, you know what? I forgot to research something, but I don't want to take the time to have it research right here in this chat thread because I'm working and that takes a long time to research, and then it's going to stop my flow. So you can actually branch. And here's where you find it. At the end of the output in your chat, you're going to see three little dots. And if you click it, you will see the option to branch. And what it does, it creates a new chat. But here's the magic: it creates a new chat with all the information that you've already generated in the copy or the duplicate chat. So it's not going to affect the original, it's going to create a clone, a copy of it. And in that copy, you can say, I want you to do deep research. And you can select deep research, you can select web and you have it working behind the scenes while you go back and you continue with your writing. So I found it really helpful. So here are some examples of things that you can do with the branch. You can branch, so you're making a copy of it, and in that branch, you can say create all the citations. Do your research and find all the citations for this article. Or you can say branch and you can say, I want to create a text-to-image prompt that I want to use on another platform for this article. Let it work and do its thing. Or if you want to create a simple checklist or a summary or cheat sheet for that particular blog or article that you're writing, you can branch and say, create a simple checklist for this article and let it do its thing. And in the meantime, you're still working on the original. It makes it super easy while it's top of mind, create a branch and have it create these other assets that are going to go with the original. So just like a tree, your original is like your trunk, and then the branch or all the other things, the other assets that you want to create that's going to go with the original content. So I found branch to be very, very helpful. Number two, as far as shortcuts, I love this one. I don't know if it's happened to you, but sometimes I think, did I write this already? And if I did, where did I put this? Was it a YouTube video? Was it a podcast? Was it in a newsletter? Was it on LinkedIn? Because you can repurpose, but you don't want to repurpose on the same platform where you originally shared it. So you can go into Chat GPT. And since I use ChatGPT to organize, to ideate, and to create kind of a structure and first draft, there's a lot in there. You know, for after three years, almost three years, there's a lot of content in there. So here's what you can do. If you're trying to write something and say it's on leadership, or maybe it's on hard skills, and you're trying to see where else did I talk about this, you can go into ChatGBT and here's what you're gonna do inside the thread where you're at, if you're on Mac, Command K or if you're on PC, Ctrl K to search for past prompts or outputs instantly. So it will populate, begin to populate right in front of you when you hit either Command K on Mac or Ctrl K on PC, it will take just a second and it will begin to show you all the titles of the threads that you talked about that particular topic. And you can go up and down and scroll and you can open one to see, oh, that was part of a podcast that I did. Or you can scroll and go, oh, I think I talked about this in my newsletter to my email list, but I never shared it on social media, or vice versa. I share this on LinkedIn, but I never shared it with my community. So you can begin to see where you can repurpose things, or maybe take that content. And if you're gonna write a book, maybe that content that's already written can be something you put inside of a chapter. So I love this function because I'm a scatter brain at times. When I'm in creative mode, everything's flying, it's everywhere. And so I can use this function key, the shortcut, and it'll show me where I have talked about this and written about this. So I'm not reinventing the wheel. I love this feature. It's a time saver, let me tell you. Number three, if you are writing, make sure you don't just copy and paste in a Google Doc and do all your edits because you might need to still do some research or other things and use some of the functionality that ChatGBT offers. So ask it if it didn't do it already, and if you didn't prompt it this way, ask it to give you the output in Canvas mode so that you can edit inside of ChatGBT. Usually I do this in the initial prompt when I'm asking it to give me the structure or outline. I ask it to provide the output in Canvas mode so I can do some personal edits. So what will happen is it will produce all of the content in something that looks like a box. At the very top right of the box, there's a little area that says edit. You click edit and the box opens up and you're able to literally make changes right there inside of ChatGPT. You just highlight the change. Now, here's the beautiful part. You might be thinking, well, I could still do that without Canvas mode, but it's going to rewrite everything and make that thread so long. And here you can just highlight one or two sentences or maybe a paragraph and say, this doesn't really explain what I was trying to convey. Let's rewrite it. And you could put anything you want. So when you highlight it, you'll see where it opens up a little window for Chat GPT to get more information from you, more feedback from you. And you type in there, and what it will do is rewrite those sentences or that paragraph only. So you're not having it produce everything. It's a real time saver and it's a great way to collab with AI as well. So that's called Canvas, and that allows you to edit inside of Chat GPT. Now, if for some reason you did this and maybe the whole output was just not right. It's like, oh, this is not the direction that I wanted. I was not clear enough. You can always go back to the original prompt and you'll see a little pencil, and you can change the original prompt. You will lose what was produced, but it will be able to give you better output because your prompt is going to be better. Maybe you realize I really didn't give it context, I really didn't explain what I wanted. Let me rephrase this. Go to the pencil, change that prompt, and that way it has a clean prompt, and you're not confusing it with prompts that were wrong or with tons of text that's being outputted and long, long chats. You're keeping it very clean. Okay, number four. Once you're creating this content, sometimes it's really cool to use it for something else. Now, for example, if you're writing something and say you're writing about leadership and you think, oh wow, these points are really good in this article. I think I should do a podcast about this. You can branch, and in that copy, you can change the name of that chat. And I always do this with all the clones. I change the name and I'd say it's a clone, or I give it something that I can identify that it was a copy, so I never lose the original or get confused, and I can put in it a podcast idea, for example. And so now it has all the information about the article that I want to repurpose it as a podcast. And so what I do is I take that chat with that article that I'm now gonna turn into a podcast, and then I click the little dots, and you're gonna see on the left-hand side where you see the list of chats, you're gonna see three dots. And what you can do when you click it, you'll see add to project. And I would recommend having a project for your social media, have a project for YouTube. If you're on YouTube, have a project for LinkedIn. It's just a place to work on ideas. So I have one for LinkedIn ideas, I have one for my newsletter, I have one for my podcast ideas, I have one for a magazine that I'm gonna be writing some articles, and so I have it there and I put all my ideas in that folder because maybe I'm not ready to work on it right now. So I put all my ideas in there. So once I'm ready, I can go to that folder, podcast ideas, and I can open up that chat, and now I can have a conversation with Chat GBT and talk about how I want to repurpose this article into a podcast. And so I give it all of the variables, I clean up the structure, I ask it, what can I do to be able to make it more engaging for podcasts because podcasts are only audio. So this is what I did for this episode. This was a segment from our AI lab for Solo Panora's private membership, and I pulled a few of the tips and I branched it because I had all my notes in Chat GBT, and I put podcast ideas, I put it in the folder, then I cleaned it up and decided which ideas I was going to share with you today. And then once I have that core content, then I went into my custom GPT, my podcast producer, and it will ask me two questions. Are we creating the talking points for your podcast? Are we creating the show notes? So I give it all the content that I have already fleshed out, and it gives me a beautiful structure with keywords, everything that I need because it's already been programmed for podcasts. So that's the workflow and the beauty of taking a chat that you have, branching it, making a copy of it, and using it for something else. So hopefully that was clear for you. It's a great way of creating your own workflows because everybody's business is different. But I want to give you a case study of how I'm using it as I'm writing my book, but also taking little bits of information from either my private membership or maybe something I produced on YouTube and repurposing it and adding to it or subtracting from it or giving more examples depending on what the platform is. The final tip I have for you is how to view all the shortcuts. Now, these shortcuts are kind of like function keys. I don't know if you've been on computers long enough, but back in the day we use function keys all the time. Command this, shift that. And Chat GBT has this functionality, and you can see what's available inside of Chat GPT. So when you're inside of Chat GBT, at any point, you can just hit control forward slash. So that's the slash that's kind of leaning toward the right. So control forward slash, and you'll see a little window pop up on the left-hand side, and it gives you all the commands, and you can see what's available in ChatGBT. If you don't see it for whatever reason, you can always go to the bottom left where you see your image icon, and you can click that and you go over to where it says help. When you click help, you'll see more options and you'll see keyboard shortcuts. So you go to your profile on the bottom left, you see your image, you click it, you click help, and then you click keyboard shortcuts, and it'll show you all of the shortcuts. Let me just leave you with a little word of encouragement. As you're using AI for your creativity, for your content creation, it doesn't have to sound robotic. It doesn't have to sound like AI. If you use these tools well and you begin by just sharing initially your heart of what you're trying to convey, it's gonna learn. It's going to adapt to your style and it's gonna sound more like you. Creativity doesn't disappear when you get organized or you leverage AI. It actually expands your opportunities and gives you more time for other things like serving clients. The clearer your ideas become, the more momentum you build. The brilliance about all of this is that you're using content that you've already created, your transcripts, your half-written drafts, and chat GBT is just helping you organize it, bring it back to visibility, or help you repurpose it for another platform. So if your best ideas are scattered right now, that's okay. That's okay. That's normal, especially for creatives. That's normal. Start from where you are, start sorting using ChatGBT, start shaping, and you'll be amazed at what's already available for future writing. So I hope this was helpful for you. I am really honored and so glad you're listening to this podcast. And if you would like to leave a rating and review, I've made it super easy. I'm gonna post it in the show notes. I have a little video to show you how you can leave a five-star rating and review. And this is specifically for one of my listeners who asked for this. So, Terry, thank you for asking. And I have the video for you so you can see the video and know exactly how to do it. Just a little hint it's much easier when you do it on your mobile device than on desktop. But until next time, take care, and I'll talk to you soon.