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If your content sounds like everyone else, maybe it's because the AI model you're using has been trained by everyone else's AI output. It's time to fix that. Stay tuned and let's explore human-first AI strategies here in the Amplifier Authority podcast.

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Stay tuned for an episode that understands where you're at. From burnout to breakthrough.

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Well, as an AI brand strategist and copywriter, I care deeply about words. And lately, I've noticed something, and maybe you've noticed it too. The language in the emails we receive and the landing pages we read is starting to blur together. It's polished, it's clear, but it's all starting to sound the same. Here's some statistics that may surprise you, and it came from multiple independent studies. As of this month, November 2025, the time of this recording, over 50% of new articles published online are AI generated. This is a huge increase in AI-generated content that began in 2022 when ChatGPT came out. Before ChatGPT, we only saw about 5 or 10%. And now it has increased entirely. And the prediction is that by 2026, 90% of the content is going to be written by AI. So let's think about this for a second. Let's wrap our brain around it. If people are using AI to generate content and they're not really giving it a lot of direction or leadership, AI is then producing that content. It's being published. And when someone else begins to use AI and it scours the internet, it's finding content that was generated by AI and regenerating new content that is totally AI. I know it's kind of mind-boggling. But we see this happening, and it's something that we need to pay attention to right now. There are certain words that are great in the English language. And now because AI is repeatedly using it, it's become words that we can't use anymore. A lot of the transitions that are really great to use in writing, we can't use anymore because otherwise it's going to be looked at as AI generated. Even the way people talk about AI, they're using the word amplify. Now, I don't know if you've noticed this or not, but amplify is a word that I use to trademark my business. And it takes a long time to trademark a word or a term. It takes at least about, oh, somewhere between 14 to 18 months. And amplify your authority has been trademarked. And I also have it as the title of my LLC. And if you see me on video, there is a big neon sign on my back wall that says amplify. But now everything is generating content that says it amplifies your voice. AI amplifies your workflow. Amplify is being overused. Well, I'm sorry, I'm still going to use Amplify because it is part of my brand, but you get the point, right? Some words, people will shy away from using them, even though they're the perfect word, because AI has just used it over and over and over again. So there is a pressure to create a lot of content, and people are using AI to just spit out content and it's noticeable. People are noticing that it is very generic. There's no personality, there's no heart to it, right? But you need to understand that if you use AI, it's totally okay to use it as a support system. You need to be the leader and train it to mirror your human DNA. And as a business owner, you can't afford to settle for generic. You need AI to think with you, not for you. So I'm going to cover a few points here that may help understand what we're facing here in 2026. So most business owners are doing a lot of different jobs. This is why my heart goes out to them. They are the product and sales department. So if it was a larger company with a team, this person would be involved in product development. So it would do research, would look at consumer behavior, the demand for a product, the positioning, what sets them apart, all of that, right? And that's what the solo business owner has to do when they create a product. They're also the SEO specialist, right? They look for keyword searches and they develop strategies around that to see what people are searching for and they track performance and refine tactics. They're also the copy chief, which a copy chief oversees all copy-related content to maintain brand voice consistency across everything: website, email, social media, campaigns. There needs to be brand integrity. And then you have director of content, which would be the person that creates the long form content, whether it be an article, newsletter, podcast, white paper. Then you have the social media manager and graphic designer combined, because they have to create the short form content from perhaps the long form content, repurpose it, create the designs for it, schedule the content, oversee the engagement, monitor analytics, measure the ROI. All of this is done by a solo business owner. That's why they're so overwhelmed. If it was a larger company, they would have an entire team that would do this. But the solo business owner is doing all of this on their own. And so they have to create content. And so they're looking for shortcuts, they're looking at ways that they can leverage their time. The cost of doing it all is one, you're spreading yourself really thin, but you can be strategic and focus on the things that are really going to move the needle so that the things that you do every week are things that are going to bring new prospects, new leads, grow your email list, and then use email marketing to be able to do more direct sales. The cost of doing it all means there's a lot of confusion and fatigue and inconsistent marketing. There's also missed opportunities, and you can't buy back time. Time that could have been invested in other things like one-on-one calls. Now, sometimes solo business owners don't want to do the one-on-one calls. They don't want to do the prospecting. But you know, it's the things that stretch us, it's the things that make us very uncomfortable. Those are the things that are keeping us stuck and that we need to do to move forward. So you really have to take some time and look at the things that will help you move forward quickly without burning out and realize that the cost of doing everything is going to keep you stuck. So here's another side effect of doing it all. We create reactive content instead of strategic content. Hey, I've been there too. I've been there too because I've been told when I first started that I needed to be everywhere, do everything, take advantage of every opportunity, be on every summit, do all of these things, and it can burn you out, let me tell you. So instead of being reactive and trying to figure out what's going to grow my vanity numbers, let's be strategic. Let's make sure that every piece of content is doing a job. If you employed that social media platform or you employed that particular article, it has a job, it has a purpose. You're expecting an outcome. It's very strategic and it's part of the process to bring the right people in to lead them to the next step. Now, let's see how AI plays into all this. It can do the heavy lifting. I use AI every single day. I use AI to generate not only content, but it also created the jingle to this podcast. It also creates images for me. I have no problem using AI for the content that I produce, but it all originates with me. I am leading AI. So you have to position AI as a support system more than a shortcut. And unless you give AI specific instructions, it will find information from other sources. And it may sound good. You may think, oh, this makes sense. It sounds logical, but guess what? Somebody else has the same content out there. So your instructions must be very, very specific. This is why I always recommend inside my private membership that people build their business profile or their brand profile, their audience persona. Do all of this first before they begin to use AI. And the more you do this and you begin to give it the constraints and you begin to explain your voice, tone, and style, the more it becomes part of a support system. And you have to be specific because AI is looking for patterns. And so you want to give it the content to discover those patterns about you. You have to be specific. One of my favorite books when I was a kid growing up was Amelia Bedelia. I don't know if you ever read that book as a kid. You know, Amelia Bedelia was a little housekeeper and she was so literal that when they said dust the furniture, she actually got some dust and put it on the furniture. Or when they left her a note saying draw the drapes, she'd get a sketch pad and a pencil and literally sketch out the drapes. Or if they said change the towels, she would look at the towel and get some scissors and change it. She was so literal. And why did I love that? Because I was the same way. I was very literal. And AI works that way too. It's like Amelia Bedelia. You have to be so darn specific, or it will figure something else out that's not what you wanted in the first place. The other part that's really important when you're using AI is to review the output. Is it a C? Is it a D minus? Or is it a big fat fail? Because oftentimes when I use AI, and if I'm using it for copy, I'm a copywriter. So I can look at the output and say, wait a minute, what is this? It's not following copy principles. It's just giving me words. We have to figure out what is the objective, what is the role of that AI, what is it producing for us, and give it all of the parameters so it can produce content that's really, really good. And you have the final say, you do the final tweaks. There's never been a time that I see AI content that's produced where I just copy and paste it and it's done. Never. I always have to edit it. I always have to change it. I always have to show it what I mean as far as what I want it to look like. And so it's an ongoing thing, but AI learns. And when you get to a point when you can create some custom GPTs and be very specific for certain projects that you're working on, then you can really leverage the power of AI. But to just open up Chat GPT and ask it to do something and produce it without giving it documents and knowledge about you, your business, your voice, tone, style, all of those things, it's not going to produce what you're looking for. So a lot of this is a process. It's not a turnkey experience. But every 10 minutes that you save, 15 minutes that you save, 20 minutes that you save compounds. And then as you look back, you've saved eight hours in a week, or you've saved 10 hours in a week, which compounded means you save 40 hours in a month. You can see how this begins to save you time, time that you can invest in things that are really going to help your business. I personally think that we need time for more one-on-one connections. We are in the people business. We need opportunities to either go to conferences or connect, maybe on Zoom and talk to people and be involved with people and support people, listen to people, listen to what they're struggling with. And AI can give us that margin to do more of that, more of the human-to-human interaction that we need to do. But we do need to become the leader and know how to communicate and train AI to work with us and not necessarily take over our business, but to align itself to our brand, to our voice, to our goals, and be able to give it context. Like what came before this task? What preceded it? And what ultimately is the outcome? So you can start small. You don't have to change everything right away, right? Start small and build a simple AI team, one team member at a time. So I want you to just think of the thing that maybe is very, very time consuming that you would love AI to give you additional support. Maybe it's having an AI that becomes more of a ghostwriter for you. Maybe it's the whole social media. Maybe it's creating long-form content. What is it that you want AI to do for you? And start there one at a time, refine it, work with it. And when you have it just right, then consider building a custom GBT around that and then move on from there. I think AI is a wonderful tool. And AI has been used in in so many industries already. It's been around for a while. It's nothing new. It may feel new because everyday consumers can use it now, but large companies have used it for a long time. We have to make sure that when we use it for our personal brand as solo business owners, that we train it well. I'm going to have a training in November, November 19th, where I talk more about this, where I actually walk you through and train you on what you need to do to begin to build your AI team. If you're interested, you can just go to marissashadrick.com forward slash training and you can register to join this free training. And I'm going to give for those people that show up live, I'm going to give them some extra AI prompt templates that are really going to be a game changer. I've heard many of my members inside my private membership just say it is gold. It's such a time saver. So if you want to join me for that on November 19th, just go to marissashadrick.com forward slash training. Now, I want to leave you with this. Remember that your voice, your opinions, your perspective, your worldview, that's your greatest contribution. Even your learned experience. If you're a seasoned entrepreneur, if this is your second career, all of that is your greatest contribution. Don't exclude that when you use AI. Make sure AI understands you, the human side of you, what makes you human. You don't have to create more to matter more. You just need clarity, purpose, and the right support. You can have AI support that understands you when you give it the content it needs. AI can be your ally, but it's your humanity that leads. Keep showing up with intention and trust that your message has a place in all of this noise online because the right people are listening. If you enjoyed this episode, I would love it if you would leave a rating and review. I will put a link in the show notes so you can go right to it. And there's even a video inside the show notes to show you how to do that. So until next time, take care, and I'll talk to you soon.