Amplify Your Authority
Practical AI Marketing for Solopreneurs
Marketing your business shouldn’t feel complicated, overwhelming, or impossible to keep up with.
Amplify Your Authority helps solopreneurs simplify their marketing by combining trusted marketing principles with practical AI. Hosted by marketing strategist and certified copywriter Marisa Shadrick, each episode offers clear strategies, thoughtful insights, and realistic ways to market and grow your business.
You’ll discover how to:
✅ Simplify your marketing and focus on what moves your business forward
✅ Use AI to think, create, and implement more efficiently
✅ Build visibility, authority, and trust without chasing algorithms or vanity metrics
✅ Create sustainable marketing systems that work for a one-person business
✅ Use AI ethically while preserving your experience, judgment, and original ideas
You don’t need more tools, tactics, or information. You need a clearer path forward.
Follow Amplify Your Authority on your favorite podcast platform and start building a stronger business with simpler marketing and practical AI.
🎉Listen and subscribe at marisashadrick.com/listen.
Episodes
154 episodes
Simplify 7 Business Tasks with One ChatGPT Prompt Strategy
Simplify 7 Business Tasks with One ChatGPT Prompt StrategyI spent years testing AI tools, and only one consistently made my business simpler, faster, and more effective: ChatGPT!In this episode of the Amplify Y...
Smart Marketing with AI (Guest, Dan Sanchez)
"If you can imagine it, you can probably figure out a way how AI can help," Dan Sanchez.Technology is evolving fast, and smart marketing with AI is leading the charge.We all hear about AI sometimes with excitemen...
Embrace Visibility as a Spiritual Entrepreneur (Part 2)
The hardest part of creating videos as a spiritual entrepreneur is not the camera; it's our fear.When I first stepped into public speaking, my nerves nearly got the better of me. I spent years safe behind a keyboard, convinc...
Spiritual Entrepreneurs: It’s Time to Stop Playing Small and Want More (Part 1)
For spiritual entrepreneurs who want to leave a lasting impact, it might be time to stop playing small and want more.If you’ve ever found yourself second-guessing your big ideas, shying away from the spotlight, or won...
Why Choosing One Target Audience Is the Key to Business Growth
I know how tempting it is to serve everyone instead of one target audience.When I first started, I wanted to be all things to all people. But I quickly learned that speaking to everyone meant speaking to no o...
Business Strategy or Tactics: The #1 Reason Solopreneurs Get Stuck
Years ago, I believed that posting daily on social media and cranking out blogs meant I was executing a strategy. Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, an...
Persuasive Writing Tips to Make AI Content Sound Human
If you’ve ever helped a client see new possibilities or created an email that sparked a heartfelt reply, you’ve already tapped into the art of persuasive writing.That same skill is what makes your online content stand out, a...
Let ChatGPT Ask the Questions for Better Answers
When I started writing my book, I did what many of us do: I tried to think my way into clarity. I had sticky notes everywhere, ideas swirling in my head, and way too many Google Docs open. But nothing c...
Google AI: Learn Faster with NotebookLM
Google AI tools are here to help you leverage information to learn and strategize faster. Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move. My lo...
Smart Content Moves Experts Recommend for Personal Branding in 2025
I just got back from Social Media Marketing World in San Diego, where I attended 14 sessions with a front-row seat to see what’s shaping content and personal branding in 2025.One of the primary discussions among top marketer...
Turn ChatGPT into Your Content Creation Partner
If you're tired of generic, robotic AI content, keep reading and discover how to turn ChatGPT into your content-creation partner using a simple strategy that makes your content more aligned, human, and efficient. I bought a...
Overcoming the Trust Deficit: Marketing Strategies for Solo Businesses
How to Turn Skeptics into Loyal Clients in a Trust Deficit EraFeeling like your marketing’s not hitting the mark anymore? You’re not alone.The trust deficit in today’s market is real—audiences are skeptical tha...
How to Book More Sales Calls Without Being Pushy
Want to book more sales calls without feeling like you're constantly pitching?Today, we’re tackling a question I always hear—should we be selling all the time, or is there a better way to convert leads into buyers without exhaust...
The 9 Irresistible Offers With AI Copy Prompts
Discover the top 9 irresistible offers with AI copy prompts that can help you create urgency, scarcity, and ethical persuasion to boost conversions.An offer is more than just a price tag—it’s the invitation to take action...
The 7 Limiting Beliefs That Could Sabotage Your Business
Many entrepreneurs focus on external challenges—marketing, sales, or strategy—but a recent survey revealed seven limiting beliefs that could sabotage their businesses. In this episode, we'll uncover the seven m...
Optimize Your Website with a Little Help From AI Tools
🎬 W E L C O M E T O A M P L I F Y Y O U R A U T H O R I T Y P O D C A S T Improve your website with AI tools.My website has evolved over the years. In the beginning, I struggled to figure out w...
Write the Best ChatGPT Copywriting Prompt
As entrepreneurs, we test ways to connect with our audience and communicate our message effectively.AI can be a game-changer for creating content faster, but let's face it—it needs your insights and human touch to turn words into...
Webinar Strategies that Build Trust, Authority, and Sales
Trust is the bridge that turns leads into clients, and one of the most effective ways to do this is by using webinar strategies that build trust, authority, and sales. Webinars create connections, provide value, ...
Embracing Neurodiversity in the Workplace with Shea Belsky
When was the last time you met someone who completely reshaped your understanding of what's possible? In today's episode, I'm thrilled to introduce you to Shea Belsky, an inspiring tech leader and advocate for neurodiversity ...
Grow Your Personal Brand with Year-End Strategic Planning
You might feel pressure to hit the big goals you set earlier this year, but you're not running out of time. Grow your personal brand with year-end strategic planning.In addition to planning—leveraging the right tools ...
How to Hustle with Health and Happiness with Dr. Christiane Schroeter
Many ambitious women juggle career goals, family responsibilities, and personal dreams at the cost of stress and overwhelm, but you can hustle with health and happiness.In this episode, you'll meet Dr. Christiane Schroeter, ...
Email Marketing Strategies to Drive Growth and Sales with Kathy Farah
Like many of you, I've had my share of questions about effective email marketing strategies to drive growth and sales. I needed to figure out what to write, how often to send emails, when to promote, and whether ...
Growing with Your Audience: A Guide for Solopreneurs
Understanding your audience is at the heart of successful marketing and the product creation. Why? Because it's always a moving target, your customer's needs and behaviors change over time. In...
A How-To AI Prompt Guide for Content Creators
If you're a solopreneur, you've probably dabbled with AI, so here's a how-to AI prompt Guide for content creators.AI is transforming how content creators work, offering incredible time-saving benefits.However, for man...
Master Video Script Copywriting for Short-Form Videos
Video is an effective way to communicate your message to an online audience, but to succeed; you must first master video script copywriting for short-form videos.Why? Without preparation, it's easy to ramble and lose your...