Amplify Your Authority
Welcome to "Amplify Your Authority."
Where innovative marketing meets heart-centered entrepreneurship
Solo business owners will find a blend of powerful marketing strategies and AI-driven insights to help them strategically integrate AI into their business.
Join me, Marisa Shadrick, an award-winning international speaker, a Ray Edwards Certified Copywriter, and a personal branding expert, as we navigate the ever-changing online marketing world.
✅ Smart, Sustainable Marketing – Grow your business without the pressure of chasing social algorithms, vanity numbers, or fleeting trends.
✅ AI Without the Overwhelm – Learn how to integrate ethical AI tools to streamline content creation, leverage AI reasoning, and free up time for what truly matters.
✅ Actionable & Strategic – Discover practical insights that help you amplify your authority and build a thriving, future-ready business.
Subscribe to Amplify Your Authority on your favorite podcast platform or watch it on YouTube!
🎉 Go to https://marisashadrick.com/listen to subscribe.
Amplify Your Authority
Business Strategy or Tactics: The #1 Reason Solopreneurs Get Stuck
Years ago, I believed that posting daily on social media and cranking out blogs meant I was executing a strategy.
Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, and waiting for results that never seem to arrive.
It's frustrating, especially when you're working solo. I realized I was chasing tactics without a clear strategy, leading the way."
In this episode of Amplify Your Authority, I explain the critical difference between strategy and tactics.
You'll know how to self-audit your marketing, avoid common mistakes, and align your efforts so that every action supports your long-term vision.
Here's What You'll Discover in This Podcast Episode!
- The difference between strategy and tactics—and why mistaking the two can stall your progress.
- Nine strategy examples every business should consider (not just more social posts!).
- Common mistakes business owners make with tactics (and how to avoid spinning your wheels).
- Understanding how to connect your tactics to your big picture goals so every action counts.
- How AI can become your tactical sidekick without letting it drive your strategy.
✅ Your Next Step
Want help turning your business strategy into focused, consistent action?
Join Momentum Lab—my private community where you'll enjoy:
- A monthly productivity masterclass to help you stay on track
- Access to the SMARTER Goals Custom GPT to map out your annual, quarterly, and daily milestones without decision fatigue
Whether working toward bold achievements or building better habits, this ready-to-use Custom GPT will help you stay aligned and take the right step daily.
🎯 Join for free at MarisaShadrick.com/productivity
Discover how you’re wired, so marketing feels like a natural extension of your purpose and values.
Plus, you'll receive a 5-page customized report with marketing insights to help you play to your strengths and stay on track.
Go to https://marisashadrick.com/quiz
If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.
Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business.
Join now at https://community.marisashadrick.com/
Listen to the "Amplify Your Authority" Podcast! Click Here!
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