Amplify Your Authority
Practical AI Marketing for Solopreneurs
Marketing your business shouldn’t feel complicated, overwhelming, or impossible to keep up with.
Amplify Your Authority helps solopreneurs simplify their marketing by combining trusted marketing principles with practical AI. Hosted by marketing strategist and certified copywriter Marisa Shadrick, each episode offers clear strategies, thoughtful insights, and realistic ways to market and grow your business.
You’ll discover how to:
✅ Simplify your marketing and focus on what moves your business forward
✅ Use AI to think, create, and implement more efficiently
✅ Build visibility, authority, and trust without chasing algorithms or vanity metrics
✅ Create sustainable marketing systems that work for a one-person business
✅ Use AI ethically while preserving your experience, judgment, and original ideas
You don’t need more tools, tactics, or information. You need a clearer path forward.
Follow Amplify Your Authority on your favorite podcast platform and start building a stronger business with simpler marketing and practical AI.
🎉Listen and subscribe at marisashadrick.com/listen.
Amplify Your Authority
Simplify 7 Business Tasks with One ChatGPT Prompt Strategy
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Simplify 7 Business Tasks with One ChatGPT Prompt Strategy
I spent years testing AI tools, and only one consistently made my business simpler, faster, and more effective: ChatGPT!
In this episode of the Amplify Your Authority podcast, I break down how ChatGPT now handles 80% of what I used to juggle manually.
If you’re a solo business owner tired of tech overwhelm and ready for streamlined systems that actually work, this episode is your shortcut.
I’ll also walk you through a prompt-writing method that has helped me consistently achieve better results.
Plus, you’ll receive free access to my AI prompt method, so you can start achieving better AI results right away.
What You’ll Discover in This Episode:
- The one AI tool that now does 80% of the heavy lifting in my business
- Seven ways solo business owners can use ChatGPT, from website content to images
- How to use role-based prompts for better outputs
- Why “context” is the missing piece in most AI-generated content
- A free downloadable PDF with a proven framework for better prompts
FREE DOWNLOAD: ChatGPT Results in 10 Minutes or Less!
Stop wrestling with one-size-fits-all prompts that waste time and start using AI as a pro marketer.
Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.
I’ve used this method to build over 20 custom GPTs that simplify my daily tasks, leaving me more time for human-to-human connections.
CLICK HERE to Download Your FREE Template!
AI can save you time and simplify marketing, but knowing where to start can feel overwhelming. You need practical guidance from a marketer who understands AI.
Inside the AI Lab for Solopreneurs, you'll implement AI-powered workflows without the tech overwhelm.
Simple training modules, demos, Q&A, and ongoing support, all at an affordable monthly membership price.
Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Thank you!
Since 2023, I've been testing a number of AI tools, and I've discovered that there's one that can do so many things for solo business owners that really eliminates a lot of the confusion and the overwhelm of which AI tool to use. And that's what I'm going to share with you today. The one tool and the many ways that you can use it after trial and error. I have a template also that will help you create better prompts and better output. Stay tuned. And it can be very overwhelming, especially back then when they weren't really perfected. And many of us were investing our money, investing time trying to figure out which would work. Well, I discovered that one tool, one AI, can do about 80% of what solo business owners need to do. And that's what I'm going to share with you today. I'm going to tell you the various ways, use cases that solopreneurs can use Chat GPT. Yes, we're back to ChatGPT. It's where it all began, and ChatGPT has come a long way. It has matured. It's no longer a toddler. It's no longer a teenager. It is shaping up to be a very useful assistant for us. So let me share with you a few of the things that solo business owners already do and how ChatGPT can improve your process. Not only that, but I'm also going to introduce a free resource that will help you write better prompts. It's what I discovered to be the best practice for prompt writing. And I'm going to give you a template with my context framework that will help you write better prompts. It's what I discovered that worked after trial and error and figuring out exactly what to include in a prompt. And this template is a fill-in-the-blank that has everything you're going to need, not only to write better prompts and get better output, but to create custom GPTs as well. So all of my work since 2023 till now, you get it all in one PDF. So stay tuned for that. So let's get started with seven activities that solo business owners do to grow their business and how ChatGPT can help. The first one is your website. Of course, your website needs to be created. And if you haven't done that already and just starting out, ChatGPT can help you with audience, your business, and help you create the content that goes on the website. So the first step to do it is to give it the professional role. And in this case, for a website audit, you would say that you are a web designer or a UX copywriter. And once you do that and you fill out the resource I'm going to give you, you give it all the variables and it begins to audit your website. All you have to do is pop in the URL and you're done. The next thing solo business owners do often is email marketing. So whether you're using Active Campaign or you're using Kit or you're using MailerLite or you're using Kajabi, you still got to write the copy. And even a lead magnet has maybe three emails, a welcome series that leads them to some other offer. So what do you do? You start with ChatGBT and you give it a role. Each time you give it a specific role. If you're not sure what role to give it, Google it and find out. Ask it, what is the profession that takes care of blank? So in this case, it would be an email copywriter or an email marketing strategist, and that is a role you would give it. You would follow along with the template I'm going to give you, and there you have it. It will begin to write the emails for you. I always say write one at a time. That way you can give it feedback and improve the second email and the third email. And you want to have an idea, what is it that I want to do in each email? The first one might be welcome. The second one might have a story. The third one might lead on how they can go deeper. Number three, appointment scheduling tools. Now we all need those on our website. Now here's a way that ChatGPT can help. It can help you create an intake form. Oftentimes it's really helpful to find out a little bit about the prospect so that you can be prepared when you get on the call. So whether using Calendly or TidyCal, it doesn't matter. You simply start with the role. And in this case, you would tell ChatGPT you are a client experience specialist or you are an admin VA. And then you give it all the other variables that I'm going to give you in this template. And there you have it. It gives you the actual intake form that you can create on either some type of form platform or even Google Forms. Number four, content creation. Now maybe you want to create a blog or maybe you want to create a newsletter, you need ideas. Well, ChatGPT can help you with the ideation and the writing of the blog. You give it all of the variables and you start by giving it a role. And you say you are a content strategist or multimedia creator. And then you let it know your preferences. Do you like to put stories in it? Do you like a lot of white space? Do you like bullets? Do you like the word count to be 350, 500? You follow along with the template I'm going to give you. And before you know it, you've got a writing assistant for those blogs that you want to write. Number five, video and meeting tools. Now many of us use Zoom, we use Loom, we use SunSpark, we use different video tools. So how can Chat GPT help us with this? Well, you give it the role, and you say you are a video script writer or you're a presentation coach, you give it a specific role and it will help you write the script that you need. So whether it's for uh maybe a sales page that you're creating a video, or maybe you're creating a podcast, it can help you with the outline so you feel more confident. Number six, social media content. Now, if we're writing blogs, we're creating podcasts, we've got a lot of content that we can repurpose for social media. But still, we got to create those captions. We got to create those images. ChatGPT can help you with that. And now with some of the updates, ChatGPT can create amazing images for your social media and can even size it in the size that you need. So when you're creating these, you're going to tell ChatGPT, again, you're going to give it a roll, and you say you are a social media manager and you're writing for, and you tell it which platform you're writing for. I always recommend focusing on one social media platform, but if you want to do more than one, you can always have it customize the content for that specific platform. And then let it know how do you like the captions to be? Creative, witty. Do you want to use the transcript from some podcast or maybe a blog post and create snippets from it? Do you want a carousel type post for Instagram? Do you want a PDF document that you can upload on LinkedIn? What is it that you want and it will help you do that? Number seven, the visual design assistant. ChatGBT can now produce amazing images and it's getting better at laying text over the image. We're seeing less and less of seven fingers in one hand. It's getting much better. It wasn't the case a year and a half ago, but so much has changed this year. So now you can create images right inside of Chat GBT, or you can have Chat GPT write the prompt and create the image on another AI tool. Now, ChatGBT does do a good job with the images, and it also has Sora, which will create some beautiful little short videos for you if you want something to catch people's attention. So that's another thing that's a time saver, but so much better than what we had before. And here's a bonus one that's really, really helpful, and that's market and competitor analyst. You simply tell ChatGPT again a role, you're a market researcher, and then you will take maybe a competitor's URL, put it into Chat GPT, and have it analyze it and then compare it with yours. How are you different? So you can begin to position yourself clearly in the market. You can do this with a lot of different things for the research that you need. You can do industry research, you can do deep research with Chat GPT. It takes a little longer, you gotta wait a little bit, got to wait a minute, but it will give you all the information that you need. You always want it, check the facts, but it's getting better and better at producing great information. So here's the bottom line: it's not about having a whole bunch of AI tools, spending hours on YouTube with tutorials. It's about using one. And my recommendation is the paid account for ChatGPT because it does so many things. It's like a Swiss Army knife. It does so much, but most people they just create content for social media and that's it. They stop there. There's so much more that you can do. So I would love for you to grab the resource that I'm providing for you. You have to just go to MarissaShatter.com forward slash prompts and it will give you the context method that I use for prompt writing. This is what I used for AI to help me with my business and how I created over 20 custom GPTs using this template. It's very helpful. It'll take the guesswork out. You'll absolutely love it. So if you enjoyed this podcast or you're watching the video, I would love for you to either subscribe to YouTube or leave a review on your favorite podcast platform. I'd really appreciate it. And until next time, you take care. Bye bye.