Amplify Your Authority
Welcome to "Amplify Your Authority."
Where innovative marketing meets heart-centered entrepreneurship
Solo business owners will find a blend of powerful marketing strategies and AI-driven insights to help them strategically integrate AI into their business.
Join me, Marisa Shadrick, an award-winning international speaker, a Ray Edwards Certified Copywriter, and a personal branding expert, as we navigate the ever-changing online marketing world.
✅ Smart, Sustainable Marketing – Grow your business without the pressure of chasing social algorithms, vanity numbers, or fleeting trends.
✅ AI Without the Overwhelm – Learn how to integrate ethical AI tools to streamline content creation, leverage AI reasoning, and free up time for what truly matters.
✅ Actionable & Strategic – Discover practical insights that help you amplify your authority and build a thriving, future-ready business.
Subscribe to Amplify Your Authority on your favorite podcast platform or watch it on YouTube!
🎉 Go to https://marisashadrick.com/listen to subscribe.
Amplify Your Authority
Business Strategy or Tactics: The #1 Reason Solopreneurs Get Stuck
Years ago, I believed that posting daily on social media and cranking out blogs meant I was executing a strategy.
Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, and waiting for results that never seem to arrive.
It's frustrating, especially when you're working solo. I realized I was chasing tactics without a clear strategy, leading the way."
In this episode of Amplify Your Authority, I explain the critical difference between strategy and tactics.
You'll know how to self-audit your marketing, avoid common mistakes, and align your efforts so that every action supports your long-term vision.
Here's What You'll Discover in This Podcast Episode!
- The difference between strategy and tactics—and why mistaking the two can stall your progress.
- Nine strategy examples every business should consider (not just more social posts!).
- Common mistakes business owners make with tactics (and how to avoid spinning your wheels).
- Understanding how to connect your tactics to your big picture goals so every action counts.
- How AI can become your tactical sidekick without letting it drive your strategy.
✅ Your Next Step
Want help turning your business strategy into focused, consistent action?
Join Momentum Lab—my private community where you'll enjoy:
- A monthly productivity masterclass to help you stay on track
- Access to the SMARTER Goals Custom GPT to map out your annual, quarterly, and daily milestones without decision fatigue
Whether working toward bold achievements or building better habits, this ready-to-use Custom GPT will help you stay aligned and take the right step daily.
🎯 Join for free at MarisaShadrick.com/productivity
Listen to the "Amplify Your Authority" Podcast! Click Here!
Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.
Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!
- How did you discover this podcast?
- What's your biggest takeaway from this episode?
- How has this podcast helped your current journey?
Thanks so much for taking a few minutes to craft a review!