Amplify Your Authority
Practical AI Marketing for Solopreneurs
Marketing your business shouldn’t feel complicated, overwhelming, or impossible to keep up with.
Amplify Your Authority helps solopreneurs simplify their marketing by combining trusted marketing principles with practical AI. Hosted by marketing strategist and certified copywriter Marisa Shadrick, each episode offers clear strategies, thoughtful insights, and realistic ways to market and grow your business.
You’ll discover how to:
✅ Simplify your marketing and focus on what moves your business forward
✅ Use AI to think, create, and implement more efficiently
✅ Build visibility, authority, and trust without chasing algorithms or vanity metrics
✅ Create sustainable marketing systems that work for a one-person business
✅ Use AI ethically while preserving your experience, judgment, and original ideas
You don’t need more tools, tactics, or information. You need a clearer path forward.
Follow Amplify Your Authority on your favorite podcast platform and start building a stronger business with simpler marketing and practical AI.
🎉Listen and subscribe at marisashadrick.com/listen.
Episodes
154 episodes
Slam Dunk Your Product Funnel
Funnels are a proven process for getting a visitor to take action. They are the reason why social media campaigns, webinars, and email campaigns are so effective.When you set up a funnel, you guide your visitors to tak...
How to Create a Winning Online Product
Online courses and programs are not going away soon, and many entrepreneurs dream of launching their first product. Yet, they delay. Here's The ProblemIt's a huge undertaking, so where do you begin? ...
How to Write Attention-Grabbing Bullets
There's a lot of advice available on how to write long sales copy. But the length of your promotional material is irrelevant. Here's The ProblemLarge blocks of text won't get read. So instead, consi...
The #1 Reason Copy Converts
The goal of promotional campaigns is to write engaging and high-converting copy that sells products. Wrong! Here's The ProblemWe need to first connect with our audience, and offer something far more...
Promote Your Podcast Using YouTube Video Clips
GUEST SPEAKER: Chris Shadrick Sharing a podcast episode on YouTube is a great way to reach more people.But here's the problem...Most entrepreneurs repurpose the entire podcast episode to YouT...
How Problems Lead to Purpose [Guest: Veronica Williams]
GUEST SPEAKER: Veronica Williams | Have you noticed that much of what we determine to do in life originated from our brokenness? It becomes our message. But here's the problem... Some neve...
The Stories Behind 5 Top Instagram Quotes
If you need a little inspiration, this is for you. On Sept 29th I'll celebrate my birthday. So I wanted to do something different for this podcast episode. No, I'm not offering a "flash" sale. I decided t...
7 Must-Haves for An Online Business
There is so much to learn about owning and operating a profitable internet-based business. We get excited about the possibilities but don't know where to start.I created a short, sharp checklist that will cut through the clutter and get...
How to Turn Features Into Benefits
A common copywriting mistake when writing promotional material is to focus on the features instead of benefits. Instead, concentrate on telling your reader why they should buy from you. What benefits do they gain when t...
The Difference Between Rest and Being Restful
We know how important sleep is for health, but getting enough sleep is easier said than done. Even if we can get a few extra hours of sleep, some people still feel tired and anxious. Is there a solution? In this episod...
How to Write Engaging Headlines for Increased Results
You only have a few seconds to catch someone's attention online, so you need one important piece of copy--a well-crafted headline. In This Episode, You'll Discover:What is CopywritingWhy Head...
Pricing with Confidence
We need to have a healthy perspective between work, faith, and money when thinking of pricing. Is work a grind, or is it part of our spiritual DNA?In this episode, you'll discover The part we play ...
Adapt Your Copy to Your Marketing Strategy and Improve Results
Writing is problematic for most online marketers, even experienced ones, but copywriting is an essential piece of any marketing strategy.It's important to remember whether you're writing for brand awareness, building trust...
Why "Done is Better than Perfect" is Not the Right Mindset
Have you been labeled perfectionist because you have meticulous or detailed-oriented strengths? Hmmm, would you want your surgeon, pharmacist, accountant, pilot, or doctor to provide "good enough" work? In t...
How to Recover and Prevent Entrepreneurial Burnout
Burnout is painful.If you've ever experienced burnout, you know it's a dark place. It's a slippery slope that affects every area of our lives. As entrepreneurs, we need to guard against burnout. ...
Don't Be Busy; Be Intentional
It seems that we're busier than ever before. Yet, we push ourselves to achieve more. We work harder, and we seem to view our over-extended lives as a sign of success. Then there is the other end of the spectrum: being i...
The Difference Between Marketing & Sales
Marketing and sales are often used interchangeably, but are they the same? If you want to sell products and services online, you need to understand the difference. In this episode, you'll discover... T...
From Doodles to Dollars
Guest Speaker Anne LaFolletteAre you too old to start an online business? Meet Anne Lafollette, an unknown superstar. After a 25+ year career ...
The Soft Skills You Need to Run an Online Business
Can Soft Skill Help You Succeed? A business brings opportunities and challenges.Most of us buy courses to develop our hard skills.But, we often overlook one skill that…Cultivates a healthy mindset.&...
Is The Great Resignation A Spiritual Shift?
The Great Resignation has many speculating why so many people are quitting their jobs. Are people looking for more money? Perhaps they're looking for more meaning in their lives. Maybe this isn't a career shift but a spir...
How to Publish Your First Book Quickly and With Audience Clarity
Guest Speaker: David Martin Writer, Publisher, and Online EntrepreneurDavid published almost 600 books, and he's built a seven-figure business from book royalties.About David MartinDavid helps Christian aut...
10 Types of Emails You Can Boost For Engagement
10 Types of Emails to Create and How to Boost Them For EngagementFor online entrepreneurs, when it comes to emails, you have to write many of them. How do you mix them up and not let your copy become redundant?
What It Takes to Build a Thriving Personal Brand
Guest Speaker: Mike KimMike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.As Mike would say, "Yes, It’s Possible to B...