Amplify Your Authority
Practical AI Marketing for Solopreneurs
Marketing your business shouldn’t feel complicated, overwhelming, or impossible to keep up with.
Amplify Your Authority helps solopreneurs simplify their marketing by combining trusted marketing principles with practical AI. Hosted by marketing strategist and certified copywriter Marisa Shadrick, each episode offers clear strategies, thoughtful insights, and realistic ways to market and grow your business.
You’ll discover how to:
✅ Simplify your marketing and focus on what moves your business forward
✅ Use AI to think, create, and implement more efficiently
✅ Build visibility, authority, and trust without chasing algorithms or vanity metrics
✅ Create sustainable marketing systems that work for a one-person business
✅ Use AI ethically while preserving your experience, judgment, and original ideas
You don’t need more tools, tactics, or information. You need a clearer path forward.
Follow Amplify Your Authority on your favorite podcast platform and start building a stronger business with simpler marketing and practical AI.
🎉Listen and subscribe at marisashadrick.com/listen.
Amplify Your Authority
A New Docuseries for Entrepreneurs Sharing Authentic Stories of Success (Guest Paul Klein)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
A New Docuseries for Entrepreneurs Sharing Authentic Stories of Success
"How did you become so successful?"
It's a question many of us would love to ask our favorite authors, influencers, and successful entrepreneurs.
Did they struggle? What did they learn? How long did it take?
This week, my guest Paul Klein talks about a new docuseries that provides an authentic look inside the lives of everyday successful entrepreneurs, BizableTV.
In this podcast episode, you'll discover:
- Paul's early journey from a long-haired band member to a thriving entrepreneur.
- The decision-making process that helped Paul move from corporate work to entrepreneurship--in the middle of a recession.
- Paul reveals the three pillars of revenue that will turn your idea into a successful business.
- Hear the story behind Paul's new venture, BizableTV, a docuseries streaming service for entrepreneurs.
- A sneak peek into the future of entrepreneurial films.
Paul reminds us, when we face temporary struggles, "make the vision greater than the fear!"
Try BizableTV Free for 30-Days! Limited-time Free Offer!
No more channel surfing!
Get inspired as everyday entrepreneurs share their stories and entrepreneurial secrets of success.
Watch FREE for 30 days, and if you choose to continue, pay only $9.99 per month.
Ready to experience BizableTV for FREE?
Go to BizableTV.com and use this special coupon code MS22
About Paul Klein
Paul Klein is a business consultant and entrepreneur.
From his days as a 1980s hair band guitarist and lifelong entrepreneur to starting and scaling a successful SAAS company to consulting for some of the biggest brands, including Target, Neiman Marcus, Starbucks, Holiday Inn, and other global brands.
Paul helps Consultants, Freelancers, and Solopreneurs price their services and stop undercharging in order to build 7 figure businesses.
Paul is also the host of the BizableTV podcast (formerly the Pricing Is Positioning Podcast) and Co-Founder Producer for BizableTV.
BizableTV is a Netflix-style streaming service for entrepreneurs that launched in January 2022 and will be accessible on over 1000 devices, including iOS devices, Android devices, Macs, PCs, streaming media boxes such as Roku, Apple TV, Android TV, and FireTV."
Contact Paul Klein
Rate, Review, & Subscribe on Apple Podcasts
Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.
AI can save you time and simplify marketing, but knowing where to start can feel overwhelming. You need practical guidance from a marketer who understands AI.
Inside the AI Lab for Solopreneurs, you'll implement AI-powered workflows without the tech overwhelm.
Simple training modules, demos, Q&A, and ongoing support, all at an affordable monthly membership price.
Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Thank you!
Hey there everyone, Marissa here. If you've ever been on TV and you've been watching some shows and it seems like everything is the same old thing and you're looking for something different and perhaps you're an entrepreneur and you would love to see something that is not only entertaining but inspirational, then you want to listen because I have a special guest today and we're going to talk about a new project he's involved with, and that's all I'm going to say for now because it's going to be a phenomenal show. So stay tuned to the Resilient Faith Online Show. Welcome. I'm Arissa Shadrick, host of the Resilient Faith Online Show. I'm an online marketing coach and certified copywriter. In this podcast, you'll find a different perspective to the external and internal challenges we face as online content creators. Join me for some inspiration and practical tips as we create positive change online. To connect with me in my private Facebook group, go to Marissa Shadrick.com forward slash community. Hello everyone. Please welcome Paul Klein. Hi, Paul. How are you?
SPEAKER_02Hey Marissa, glad to be here. This is exciting.
SPEAKER_00This is exciting. I'm so glad to have you here on the show. Maybe we should tell everybody how we met because it this was just a recent interaction here, like two weeks ago, I think it was.
SPEAKER_02Yeah, the power of conferences.
SPEAKER_00I know the power of conferences. It's the conferences are always great, right? You learn so much, but it's during the breaks, you know, when you're supposed to be going to the bathroom when you interact with people. And so even though you can get really tired and you know exhausted from the traveling and listening to speakers, boy, it's so worth it taking the time during those breaks to connect. And that's how we connected. We connected during one of those breaks. And I was so glad we did. So tell us, Paul, tell us a little bit about yourself. I would love to know kind of the backstory. Where are you coming in from? Where do you live, first of all?
SPEAKER_02Well, I'm uh based in Nashville, Tennessee. My wife and I have been married 28 years, three grown kids, and uh been a lifelong entrepreneur. But uh, like so many of us, um, I discovered those uh tendencies early in my uh youth and into my early 20s, and then discounted them a bit. I was I was I actually played in a I used to have long hair, I played in a hairband in the 80s and then uh cut my hair, met my wife, she straightened me out, got me on the right track, and I did the conventional, oh, career, you know, go to work for the same, try to go work for the same company, get benefits and uh and um and retirement and all that. And finally at 40, I'd climb the ladder to basically the highest I want. I was like a mid-manager in my local town. I could ride my bike to work, full benefits, high six-figure salary. Yeah, life was perfect. Three kids, you know, but it was this was 2009, and uh and I realized I was a I was an entrepreneur stuck in a bureaucracy, I couldn't handle it anymore.
SPEAKER_00You had that itch, huh?
SPEAKER_02Yeah, and so started looking inward and around, and then uh really started uh just looking at things um that I'd learned from my mentor Dan Miller from 48 Days, The Work You Love, and just uh thought what what skills and uh things could I do that could really help uh the market that uh complement my personality and merge those things together. And anyway, and so in 2009, I um started my own consulting business on the side, and uh I think it was in December of 08, it might have been December of 08 or December of 09, I can't remember, but my wife was just tired of me hearing. I was moonlighting on the side, you know, for 15 hours, 20 hours a week and doing really well. And I was like, man, I'm gonna quit my job. Um I kept saying I was always complaining. And she finally said one day, you know what? I believe in you, just shut up and just don't tell me if you ever do it. And so I go, okay, that's the there's the window. So one day she was uh it was Sunday night or something, and she's like, Hey, Paul, do you think on Monday you could get off early at my kids? I mean, um, I gotta take the um I got a doctor's appointment. Can you pick up the kids? And I'm like, Well, it was the Monday after I had quit. And I said, Well, I can pick up the kids anytime you want, honey. And she was like, No, you didn't do it. And um, and I was uh, I think I was off for uh for uh uh for a holiday or something, and she's like, No, you didn't do it, and then ever since then, W uh W9K1 employee and um leaving the cave every day and started a few businesses since then, a SaaS company consulting company, and now my latest venture, which is uh visible TV, which I'm super excited about.
SPEAKER_00Oh, so you never looked back, huh?
SPEAKER_02No, it was the smartest decision I ever made. I I was 40 and I was like, you know, uh, I was just I was expected society and everything was like, you need to stay there till you're 55 and retire, you know.
SPEAKER_01Right.
SPEAKER_02And uh, and I could have, but I would have died of a stroke or you know, divorce or whatever. I would have been miserable. So I was I'm so glad I did. And I and I I within you know a couple of years, I quadrupled my salary. So it was just like, you know, not that that salary was the only thing, but it was definitely uh financially the smart move.
SPEAKER_00Well, I'm sure your wife was happy about that.
SPEAKER_02Yeah, yeah. The the the taking the whole family to to Jamaica and Hawaii a few times.
SPEAKER_00Uh yeah, now that was that was pretty bold because if I recall here, 2008, 2009, we're talking recession, and uh things were a little different for all of us. And so how is life different for you now you were at home? So was that drastic? Was that an adjustment for you and your family?
SPEAKER_02Or was it a learning process? Um, yeah, the the October crash of 08, you know, the stock market went from like 12,000 down to three or thirty-five or something like that. It was very, very scary time. Obama had just become elected, and um, and yeah, I I you know, everybody's like, Man, you got a mortgage. This is not the time to be doing the housing market from all the subprime loans was crashing. I mean, it was it was like the even my dad was like, Are you sure? And uh, but I knew, man, I had been, I had, I had gotten the boat closer to the dock. I had things in place. I was um very strategic. And uh finally when that point came to jump, man, it was just like a launching point. It's not like I just, you know, ready aim fire. I was putting things in place. And and then yeah, we you know, I started on the card table in the front room, just like Dave Ramsey and all the all the stories of entrepreneurs, and then eventually uh built a a little detached office. We lived on five acres in northern California at the time, and uh and then uh yeah, it was there uh just chugging away and uh slowly, slowly built over time and and uh it it uh you know it was it was it was a wonderful time and uh uh and a great experience.
SPEAKER_00Yeah, that's awesome. You mentioned Dan Miller. Did you have other mentors or people in business that supported you?
SPEAKER_02Yeah, he's probably the the big one. I mean, um I'm he's still my my coach, mentor, friend today. You know, um I'm in his mastermind, and so he's just a a wonderful um person and learned so much from him. But he turned me on to books, you know, the go-getter and uh you know uh uh thou shalt prosper from Rabbi Lapin and uh all the great books, you know, go to work on your business, not in your business, but um uh in good to great. I mean, I saw I was just I was consuming all that information and just like going, wow, I I really this is this is my world, this is where I belong. I don't belong in a bureaucracy in a corporation or uh or a uh you know a local government. I worked for some local government, which is a whole nother story, but uh yeah, so there were more virtual mentors. I didn't really have a coach at that time other than um you know, or masterminds. I didn't really I didn't really look at like a formal business coach until probably 15 or 2015 or 16, about six years later.
SPEAKER_00Yeah. Probably should have done it earlier, but so you did a lot of consulting, there's a lot of things, and you were able to just grow your business very quickly. Uh three years, you you know, you had a lot of success. And then what happened along the way? It seemed like you evolved into another space. Tell us about that.
SPEAKER_02Yeah, so early on it was an expertise consulting-based business, and I talk about having three pillars of revenue. And so I I kind of intuitively uh created those um by accident, and that's really what carried me through the highs and lows of client work. So, as you know, Marissa, client work is feast or famine a lot of times. Yeah, so we did um, and I I don't know where I got this from Dan or or just from Pat Flynn, those kinds of people I was listening to it today and Cliff Ravens Crowd, just different podcasts. And so I we offered up a workshop, and we're still doing this workshop to this day in that space. And um, that led me to my first Fortune 500 client. Um, and then I we also had uh an ebook. So the three pillars are your coaching, client, you know, your main consulting work. Then you want to have an e or productized services like ebooks and online courses, um, things you build once and make over and over. And then the third pillar is a uh coaching, I mean uh a speaking or training piece. Or we were we were more in the training piece, and so that training led to people wanting our our other, and it was just it just it just really helped us grow. So that was the first couple years, and then um through that process, we yeah, we we started out low five figures, then it wasn't long we hit one and a half, 150,000, and then you know, 250, and then what got all the way up into the high fives really quick, and then about that time it was about 14. My business partner who was also consulting with me, we but we said, Hey, we need to take all this knowledge we have and and make a uh an app because apps were really remember the iPhone and all that was really popular. So we took our IP and teamed up with a uh technology company to come up with a product in that vertical, and uh so we're still part owner in that company. It's a it's a SaaS company, software as a service, wrapped around our IP in that same um niche. And so that's business number two. That that officially launched in um 2016.
SPEAKER_00Gotcha, gotcha. And then um that wasn't enough. You you're a true entrepreneur. Um, so I'm just eating this up. I'm loving, I'm loving the story. Um, I'm loving how your life has evolved as far as the entrepreneurship. Um, I am so I'm just chomping at the bit. I would love for you to segue into your latest project that I'm really excited about. And I've been just consuming it like crazy, and I can't hold it back anymore. I would just love it if you would tell us about it.
SPEAKER_02Yeah, so so um yeah, Visible TV is a streaming service available on Roku, Amazon Fire, and uh iOS, soon to be on Android, Apple TV, and and so forth, all smart TVs. And so we just launched in January, but I got to back up a little bit. So um I like to think in my personal journey, and I'm sure a lot of your listeners can identify with this, because sometimes we do things like I was doing things, I had that job and it wasn't a good fit. Then I went into consulting and it did really well there, but I feel like that was a great advancement. That but that was as Guy Hendrick, I think it's Guy Hendricks, talks about your zone of excellence. Okay, and that's where that for the last you know 12 years, 15 years, that's where I've been. But visible TV is my zone of genius, and I just love this whole space of entrepreneurs. And so last October, um, Kendall Um Johnson, my business partner in Visible TV and co-founder. Um, he's just a brilliant cinema, cinema, cinematic. I can't say cinegrapher.
SPEAKER_00Cinematographer? Yeah, there you go.
SPEAKER_02Thank you. Cinematographer, um, yeah, and and um composer. He he trained under um Hans Zimmer in Hollywood for a while. He's done Netflix quality um uh documentaries, and uh we became friends since moving here to Nashville. And I said, Kendall, you know, if money was no object, what would you want to do? You know, if he's like, Man, I'd love to make documentaries. I go, yeah, I love documentaries. I should I'd I'd like to do documentaries on entrepreneurs. I go, I you know, I was really getting into the streaming stuff uh last October because when we moved here, we there's no cable and CC and Rs or whatever anyway. And so I was looking at YouTube TV and Hulu and just learning all about that. And I said, Man, why isn't there a channel for entrepreneurs like us and like Marissa and like the people listening? You know, nothing against Elon Musk or Grant Cardone or Oprah Winfrey, they're all great people and all the people on Shark Tank, but there isn't anything for us, you know, solopreneurs, freelancers, coaches, consultants that are in this space that we can that I can watch at night. I go, I wish there was something like that. So when Kendall said that, it sparked a uh the thought process. I said, Man, why don't we start our own network doing um documentaries on entrepreneurs? And he said, Well, let's let's do it. And it's one of those things, Marissa, it's like, you know, when you have an idea, you know, sometimes you have an idea and then you immediately hit yellow or red lights, kind of go into um what's his name's book? Red Um guy from Texas, but anyway, um, but we kept getting green lights. You know, it's like uh first question was man, does does it take like CNN, which just canceled their streaming service? Uh, they'd spent $500 million on their streaming service. So immediately thought, well, maybe does it take hundreds of thousands or millions of dollars to find out? No, low, low five figures. There's there's um packages out there that you can do, even like Vimeo, um, who you you probably may use for some of your videos. They have what's called an OTT service that can create channels just like we've done with visible TV, and there's a lot of other um products like that out there, but um, so got a green light. Then I said, We need to have a good name, and uh, and and we were just we were just yeah, we were texting each other. I mean, we're like in the zone, like this is such a great idea. We gotta do it, we gotta do it. And and um just kept researching and everything. And I said, We need a name, we need a name. And so one morning I got in and was cleaning out my inbox, and I was just couldn't get it out of my mind. I need a name, I need a name. It's gotta have something with business or biz, you know, be you know, the B-I-Z. Yeah, and I ran across teachable because I'm on their mailing list, right? And I go, teachable, business, biz, and then I look as is it trademark? Is it is the domain available? Nope. Domains available, got the domain, and just uh just boom, boom, boom, and then talk to uh a few people about being guests, and everybody's like, Yes, I'm in. Dan Miller, Mike Kim, you know, Jeff Brown. They're like, Yes, I'm in, I'm in, I'm in. So uh we said, okay, we're gonna start shooting in um November, and we're launching January with 10 uh 10 people and 50 episodes. And January 28th, we hit our goal, got the apps all built out and uh launched, and um, here we are, super excited.
SPEAKER_00I know. I mean, are you hearing this? November, they start filming and they launch it in January. So for all of us that sometimes take six months to launch something, I hope we're inspired to move a little faster. But I just absolutely love visible because it's the quality, first of all, is top-notch. It's amazing. And I watch it on my my TV and it's I'm tired of flipping through the remote trying to find something, you know. And the nice thing is there's short little segments, there's a series, and so I can watch one or two or three, depending on what time I'm going to bed. And it's so encouraging. It's so encouraging. And the thing that I love is we're hearing the backstory, we're hearing the origin story, we're hearing the the real life ins and outs of entrepreneurs, how they got started, you know, what were some of the obstacles they faced, you know, what were their uh humble beginnings? And when we watch this, it's so encouraging because we don't feel alone. We just feel like, oh gosh, there's stories like my story, you know, and we can connect and it inspires us. Some of the things that were shared, it just inspires me. I'm gonna get my book done. I mean, I'm gonna get my book done because I've I've been watching lately some of the people talking about books and stuff, but it's just so inspiring and it's something that I love and look forward to watch. And it's so affordable and we can stream. And I I mean, there's a power story, you know. I mean, we could talk about story itself, but I'm yeah, I'm a a a movie person. I love movies, I love video, I love watching things because of that emotional connection, right?
SPEAKER_02Yeah, yeah. There's emotional connection. Yeah, I like to I like to think it's like it's it's like a podcast where you can learn from it, but it's it's also like a Netflix documentary where you get to see and feel the emotions a little more. And um, and yeah, Kendall custom writes all that music. So he all that music you hear in the background is um all it and for those of you listening, it's it's like gladiator, Shawshank Redemption, theatrical music. So when someone's talking about the struggle, like Shannon Matter and talking about how she was working a corporate job doing web design, making them millions of dollars, and then decided to go out on her own. As a as a woman, she told somebody she was a web designer. And the first time she did that, she felt like a fraud, like she lied. And the music matches that emotion. You know, Jeff Brown uh got on a phone call with Ken Davis, who's also one both of our guests, and he was uh he felt like an imposter, even though Ken was interviewing him about his story. Yeah, he still felt like an imposter, and he actually shut the video down and had to go have a panic attack in the other room and blamed it on the dog. So I remember that. I'm laughing at Jeff's expense, but you you to your point, Marissa, it's that emotional connection, and then we learn from that um and how we can be better in our own businesses and life from it.
SPEAKER_00Yeah, and we realize, you know, the stepping stones, you know, that it's not an overnight thing, but again, we hear stories about connection and we hear stories about commitment, and we hear stories of passion and pain and all of that in the stories. And I think the questions that are asked, of course, we don't hear the questions, right? But I think whoever did that did a really good job because they are extracting those stories and it's authentic, it's real. People are so the the people that you've interviewed are so generous and very transparent about their journey. Um and I just I love it. I I love it, I enjoy it so much. And I think entrepreneurs, as well as I mean, you touched a little bit about reading books and podcasts. I think it's important for all of us to be constantly reading and listening to podcasts. And and also I think this is something that needs to be added as well, being a member of this visible and watching these videos because they're so encouraging, so helpful. That's my my two cents anyway. I'm a I'm a lifetime member.
SPEAKER_02I appreciate that that. And you you you said it better than I can. And and and that a lot of people ask about our why, you know, Simon Sinek's, you know, what's the why? And that's exactly it. It's like if we can help encourage and and let me take a step back. You know, Marissa, on our journeys as an entrepreneur, we hit those roadblocks, those those hills with like those sleepless nights when we man, do we make the right decision? Should I continue? Should I give up?
SPEAKER_01Yeah.
SPEAKER_02If we can help some of those people get over that and see these other entrepreneurs that have done, there's just a few steps ahead and help them get over and um and with hope and inspiration uh to keep going. Um, because we all have there's so many neat things that and that's how we change the world is you know, it's not one big thing always, it's it's all the the hundreds of millions of small things that people are doing in their businesses. And there's so many of us doing great things and coaching, consulting, inspiring, helping, helping other people. That doesn't get on the news, you know. That doesn't, that's not on the forefront because you can't sell newspapers or ads, but uh that's where real change takes place.
SPEAKER_00Yeah, and that's what I'm all about. I constantly say use what you have, the internet, films, to create positive change in the world because we can. We can. And there's enough of us to do that. There's enough negative stuff out there, but we need to hear those real stories. And that's what I appreciate. All the all the people that you've interviewed, they just again so generous and so authentic. I really appreciate it, especially topics like um like just not feeling like they're enough, you know, imposter syndrome, all those things that we think, oh, it's just me. I just need a therapist or something, you know, but it's it's part of it, right? Because being an on entrepreneur, it's kind of a lonely journey at times. And when we hear these stories, we find ourselves saying, oh, this is normal. This is the normal path. It's okay, you know, and we can move on. And it's just a matter of taking those steps each day and protecting their confidence and knowing that this is just part of it. It's a learning experience, and we can extract so much value out of that experience for tomorrow, you know. And so um, I I love visible. I'm so glad that you guys did this. And I can't, I am just amazed that you did it so quickly. I mean, because the quality is so good.
SPEAKER_02Really, yeah. Yeah, we we've got some great things planned. That's just the launch. Um, coming up, we are um gonna be launching a live TV show that we'll probably do once a quarter. If we get enough people, we'll do it. Every week, or we'll do it every night if it's real successful. But basically, you've been to a conference, and even at the conference we were at with Mike, um you uh you get the panel of of experts and you kind of have like a you know, kind of like a just a QA session with a panel of experts. I want to take that um experience at the conference, but put it on a live TV show.
SPEAKER_00Oh, okay.
SPEAKER_02Yeah, and so you'll be able to um type in um you know through Visible or through uh Twitter or whatever and ask questions and then um and then the field of experts, you know, each week in each month we'll have new uh new and different experts. So that's kind of a visible TV show. And uh Jeff Brown's gonna help me co-host that. Okay, and then we'll be rotating in three experts each week and just talking entrepreneurship, you know, how you built your business and just you know, how do you market, all the those different things? And then the other thing we're gonna be doing is these are all quick, we call docu series. That's what we launched with. Those are basically one uh entrepreneur in about a five-part document series. It's about you know 40 minutes long. And then we're gonna be doing, we're gonna be launching full-length documentaries, which are very um behind the scenes, um, more in the behind behind behind the scenes with the entrepreneur. So we're working with some some various names that I can't say yet, but um, where they're with their team or or if they're doing an event and behind the stage, getting ready to go on, we'll take you into that kind of that whole environment and take you behind that whole brand and give you an inside look. And so we're looking to launch a couple of those a year as as well. Those will be a little bit longer format too, but all entrepreneur and business-based.
SPEAKER_00That's that's a great tease, especially when you say secret. It's like it causes us to lean in and stay tuned for the secret. Yeah, the conference he was referring to, and might as well give Mike a little plug there. It was the You Are the Brand with Mike Kim. He had a conference in Denver, and we had attended that, and that's how we met. And Mike Kim is amazing, he's one of my coaches. In fact, I'm gonna be certified in his you are the brand. And so I just wanted to say that because we kind of teased about it, didn't say what it was, but it was uh Mike Kim's conference in Denver that we attended. So um, we're talking about just you know, the the successes and this wonderful resource now that you have for entrepreneurs. I'm curious, in all of the various projects that you've been involved in, was there a time for yourself that it was difficult or challenging, or you had maybe those kind of doubts um that you had to overcome?
SPEAKER_02All the time. My wife, uh, you know, I'm I've gotten uh since we launched, I'm feeling a lot better. But leading up to the launch, we were working a lot of hours. You know, we don't uh I love Gary Vee and everything, but I'm not I don't subscribe to the Gary V work, you know, 56 hours a day um to succeed. Now I do for seasons and projects, right? Um, but yeah, I think leading up to the launch and maybe even right after the launch, I was I was like, man, I I just gonna give this up and go join a band down in Nashville or something, or or uh, you know, just uh go get a go become a real estate agent or something. And my wife's like, you dummy, you know, without her keeping me straight and and keeping me grounded. And she's been saying it all along, you know, it takes time, it takes time, and you know, we want it to happen now. You know, we wanted we we we launched, um, we came short of our projections. We were hoping to have a little a few more subscribers than we have, but um, it's a process, and um, you know, we're uh, you know, it and and so you do question yourself whether, and and I've done that, I'm I've done that with visible, uh, but I'm I'm in a good place right now. We've had a lot of wins in the last few weeks that I can't talk about with some of those personalities. Um, it's opened up some great doors. So I can see the um, I can see the uh what's the word? I can see that it's gonna be uh it's gonna be something special. It's just it takes time to build those things. And as Mike Kim says, uh success is sequential, never instantaneous. And uh, and even if it's into instantaneous, it's not gonna be valued and you'll probably crash. You've heard of the real, you know, the lottery owners, or you hear about the the athlete that all of a sudden just gets a huge check and then just blows out and you know, blows his money and just you know fails. So same thing here. Um you've got to go through those growing pains and fight through them because then it becomes so much more enjoyable.
SPEAKER_00Yeah, yeah. You also mentioned about really encouraging entrepreneurs and helping them to move forward. Why is that important to you? I'm curious. Why is it important? I know I I've got some thoughts and I love encouraging entrepreneurs, but I wanted to see what you had to say about that.
SPEAKER_02Yeah, I think it goes back to our why. And I didn't go in deep enough, but let me go a little deeper. So I told you our why is to help provide help and encouragement for those to get over the hump and keep going.
SPEAKER_01Yeah.
SPEAKER_02It goes back, I think, to my core value of when I was in my day job at 40, married with three kids, miserable, felt like I had to stay, felt like there was no hope, felt like there was no other way out. You know, it was you were expected to join the military or go get a job with a company and do your do your your your your time until you retire. And I felt all that pressure and entrepreneurship, that's not an option. That's not a serious job. There's no, there's no, that's that's not no, that's that's just some crazy dream. Don't do that. And um, and now I realize in my 40s and 50s that man, uh, you know, and early in my band days when I was chasing that dream, I was being an entrepreneur. I was selling concert tickets and and selling tapes and and I had paper routes and I worked different things to do things. And then I then at 24, I got that corporate job, you know, and just did that whole thing. And so I go back to that when I'm in my 40s, and those other people and those maybe listening that are just like in that dreaded day job, feel like there's no hope, feel like their their life has, you know, maybe no purpose or whatever. And the power of entrepreneurship is so uplifting and so it's not for everybody. So I mean, if you're a widget maker, and I don't mean that in a bad way, I mean if you like uh the the the security and the steadiness of a day job, absolutely stay at just look at your job as an entrepreneur. But um, entrepreneurship and having your own business and being able to write your own ticket, work with people when you want, where you want, with who you want, uh, determine your own value. Oh, that's just such a wonderful place to be. And I I wish more people could experience it.
SPEAKER_00It is. And they they actually create jobs for other people too, because they begin to outsource things and we can stimulate the economy and we can hire from anywhere in the world, right? Because we're online. So it's just uh a win-win and having that flexibility, um, that's what people want. I mean, we hear a lot about work-life balance and we hear a lot about stress. And I think when people embrace this idea, know that it does take time, it's sequential, that it gives you options. And that's the lovely thing. When I was young, um, we didn't have, especially for a woman, I mean, options as far as your own business. It was either Avon or Amway or something, you know, we didn't have that many options, you know, at least we didn't think about that. And as soon as the internet and when computers started, I mean, I was just infatuated with computers when they first came out. I thought, this is the future. You know, I was just so excited, and I'm kind of a geek when it comes to computers and stuff, but there's so many, there's options. And there's a word that you said that really resonated with me, and that is hope. I think we need to use our gifts, our talents, our abilities to bring hope. And if we can do that and people can begin to generate revenue and create jobs for other people and impact the world because we have the internet, why not? And why not you as a listener? Why not you? And but again, like you said, um, I think we need to to immerse ourselves in in reading and being able to find those um people that will affirm our dreams and mentors because we can't do it alone. We're we're just we're not meant to live on an island and do it alone. So um I'm just so excited about visible because I just I watch it, I love it. And another thing I'm gonna say, and and Paul, I know you probably will agree with me, some of these stories. I've only heard some stories of some entrepreneurs that are big names when I've joined a high-ticket program. And then in those situations, sometimes you hear their backstory, you hear their humble beginnings, and you feel, you know, like I get to hear this because I've invested in this and I'm part of this community, but you don't always hear all those stories. Right. And so in this, you can hear the stories. And again, I think it just um it just helps people not only have the hope, but also know that they're not alone, that they're kind of they're they're part of the club, right? If they're going through some of those ups and downs, it's what we all go through, and there is a uh a light at the end of the tunnel, there is a sunrise after the darkness, and to know that it's just all part of it. And I think, would you say that you've learned a lot from those times that it wasn't going as well, or maybe you were anxious or a little overwhelmed, would you say that that was kind of a learning experience for you?
SPEAKER_02Yeah, absolutely. It's uh you got to go through those struggles, like anything worth happy, having a successful marriage, you know, good kids, you know, you've got to go through those uh trials and tribulations. Like you don't just, you know, you don't just learn how to walk, you've got to fall down three or four times. You don't just learn how to ride a bike, you crash a few times, and then you and then when you get it, finally get it, it's like, yes, freedom. You know, and same thing in business and and and this whole expertise, knowledge, the knowledge economy that we're in is um is no different.
SPEAKER_00Yeah. So, Paul, if someone is just eager to find out how do they access visible? How do they where do they go to be able to do this?
SPEAKER_02Um yeah, the the easiest way is just go to visible tv.com. It's B-I-Z-A-B-L-E-T-V.com. I'm sure maybe you can include some of the links in the absolutely in the uh show notes. And uh, and you can watch some of the trailers there. Um, you can sign up. I mean, we're talking less than Netflix. I can't remember if we set up a uh coupon code for you, but we can do that and put it in the show notes for Marissa's audience since you guys are all awesome out there and you might want to check it out. Um it worked it's less than Netflix, you know, it's in that range, but uh but we'll have a special there for you. And then uh if you're not ready to subscribe and you just want to connect with me, you can go to paulcline.net and I have what's called the visible TV letter. And each week I give you my best tips and tricks um from uh for business. Um and uh I I I scan the world of business and I bring in articles, resources. One of the uh very um highlights of the weekly newsletter that most people like is I put a list of events for entrepreneurs. And so um you can quickly I've always like, man, why isn't there a place where I can find out where all the conferences are? I have to search. I want one place where they're all at. So I do that for you. So I in the newsletter, and then I I do a book recommendation of the week and uh just provide really good business nuggets, all value-based. And uh, I think we drop one um uh weekly uh episode. We we'll tell you which weekly episode drop because we we do drop a weekly episode on visible TV. So we'll usually include that in there in case you're interested. But yeah, that's Paul Klein.net, the Visible TV Letter, or visibleTV.com. Both are great places to connect with me. That's awesome. And do you have a podcast as well? Yeah, it's uh visible TV podcast. Um, it started out as the pricing is positioning podcast, which uh is another topic I love talking about for people who struggle with their pricing and what what to charge, we could probably do a whole nother episode on that. But um uh but it's it's now rebranded to the Visible TV podcast. I still talk pricing and in my newsletter I put some pricing stuff out there. But if you go to all your favorite podcast players or whatever you're listening on right now, and just type in visible TV and we run coupons and updates on there and um when we do some exciting things, you'll find out there first.
SPEAKER_00That's awesome. All right, so we'll have all that information in the show notes for you. I just really encourage you to check it out because I absolutely love it. And if you love story, if you're tired of searching with your remote, trying to find something to watch, and you want something that's going to not only encourage you, be entertaining, but also help you for your business, you need to sign up for this. This is awesome, Paul. Thank you so much. You know, my son lives in Tennessee and near Nashville. So I am going to reach out to you when I'm over there visiting him and uh and maybe we can have lunch or something.
SPEAKER_02Yeah, let's do it. And uh we have our uh studio down in uh downtown Nashville at the film house. So um we can give you a tour too. Oh maybe do an interview while we're there. Who knows?
SPEAKER_00That would be cool. That would be cool. I'll take a lot of pictures and put it on Instagram.
unknownYeah, yeah.
SPEAKER_00Yeah, I'm one of those true fans, so yeah, for sure. That would be awesome. So any last words, Paul, for people that maybe maybe are an entrepreneur, maybe they're fairly new, maybe they're having some doubts, struggling, discouraging. Anything that you can say to them?
SPEAKER_02Yes, this is one of my keynotes that I love to teach people. And whenever you're if you're starting out, you're a seasoned or aspiring entrepreneur, business person or whatever. Uh, this is what I've always lived by looking back. And now um I've been able to find a way to convey it into simple words. And that is whenever you have that idea or that you want to do or something you want to achieve, make the vision greater than the fear. So always make your vision greater than the fear. When the fear sets in, think about the vision. Think dream. Man, if I launch this streaming podcast or uh network, we'll get 20,000 signups and you know, I'll have all the freedom in the world. Um, and then I thought, well, I can't. Who am I to launch that? Oh, I'm gonna think about being successful. Keep thinking about the vision of success and where you want to go, that beacon. Yeah. Um, and don't let that fear um don't spend time on the fear. Acknowledge it, but get past it.
SPEAKER_00I love it. That is good advice. Thank you so much, Paul. I really appreciate you taking the time to be on the podcast. Um, just look forward to more of the content on Visible. And thank you so much for providing that for us. I think it's an awesome resource. So thank you.
SPEAKER_02Absolutely. Honored to be here, and thank you for having me, Marissa. It's been great.
SPEAKER_00All righty. Take care, everyone, and bye bye.