SPEAKER_00 0:35

Welcome to Amplify Your Authority, the podcast where innovative marketing meets heart-centered entrepreneurship. Join Marissa Shadrick, an award-winning international speaker, Ray Edwards certified copywriter, and personal brand expert. You'll gain insights into the external strategies for business growth and how to navigate the internal journey of entrepreneurship. Now get ready to amplify your authority in a competitive digital world. And now is your host, Marissa Shadrick.

SPEAKER_02 1:01

And hello everyone. How are you doing? Marissa Shadrick here with another podcast episode. We are recording live. And today you might notice I am joined by my co-guest host, Kathy Farah. Hi, Kathy. How are you? Hi, Marissa. How are you? I'm doing great. Do you want to tell them what we're up to, what we're doing here, and uh why we decided to do this monthly segment? Tell them a little bit about our idea.

SPEAKER_03 1:32

So our our whole idea kind of originated from some of our interactions and talking about copywriting. And so we've um we're deciding to do something where we're going through and helping people look at their landing pages to help build your audience, um, that opt-in page to make sure that you're drawing the right people to your audience, that it's actually doing what you were hoping and intending for. Um, so this whole idea is to kind of just help people, it gives you a chance to promote what you've got to offer as well as be able to make some changes that might help convert your lead magnet into actual followers on your email list.

SPEAKER_02 2:20

Absolutely. And uh just to bring everyone up to speed, in case this is the first time you're joining us, I'm Marissa Shadrick. I am a marketing consultant. I specialize in branding, and also I'm a certified copywriter, but I love strategy, and that's where Kathy and I really um meet because Kathy also loves strategy. Do you want to introduce yourself and tell them what you do?

SPEAKER_03 2:45

Yes, my name is Kathy Farah. I am a convert kit email uh marketing strategist, and companies hire me to help them with their email marketing and making sure they have their sequences in order and automation and tags and that type of thing.

SPEAKER_02 3:04

Yeah, absolutely. And so we decided to partner and why not? This is new to me, this LinkedIn Live and New to me as well. So if I'm making any oopses, uh just give me a lot of grace because uh there's a lot of buttons, a lot of things to push, and I'm trying to look here at the comments, make sure I find everything. It wasn't until the last episode, Kathy, that I found where the comments are figure out where they were. And so I was going, I know they're here somewhere, but I'm not sure where. So, anyway, um, today what we're going to do is we're gonna talk a little bit about headlines because they're so important. And Kathy and I are just gonna share, just as if we were like talking at a coffee shop about headlines, and we want to just kind of share a little bit of our observations and help you really craft some great headlines. And then we're gonna segment into an actual critique. And you could do this too. You could potentially um be live and share your lead magnet opt-in on this podcast if you're selected, and then we'll give you information on how to do that later, but we can give you some valuable tips on how to improve it. So it's a great opportunity to get some feedback on your copy. So I think that's gonna be a lot of fun, and we're gonna do that a little later on. We got an opt-in that we're going to review. I'm gonna try to share it so everybody can see it. And for those of you that are not watching the replay, because many of you listen on podcasts and Spotify, we're gonna try to explain exactly what we're seeing so you don't feel lost. But this podcast is first recorded live on LinkedIn, then I do all the post-production work. It goes up on all your favorite podcast platforms, and I also share the video on YouTube. So all of that is on my website in the show notes. You can always find everything there, but we're gonna try to be very mindful for those that are just listen only, that we explain everything very clearly so you're not lost. So we've got you covered, so don't worry. So we're gonna first introduce the idea of headlines because headlines are really important. And I think sometimes people just very quickly write a headline, they don't think about how important it is. So I'm gonna kind of lead the way, Kathy, and then you just feel free to add to what I'm saying or bring in another perspective. But headlines really is the first, the first thing people see when you're on the internet. And really everything that you see on the internet, no matter where it is, what it is, whether it's news, whether it's, you know, some type of advertisement, whether it's a website, whether it's a social media post, all of that is copy. And the first line, which we call a headline, is what's gonna stop the scroll. So can you add to that, Kathy, why that's so important?

SPEAKER_03 5:58

Yeah, I mean, really, and I think we can kind of take from our own experiences on social media, we get into that mindless scrolling, and you really need a headline that's just gonna grab your attention and something that really stands out, and especially speaking to your right audience. So if that's not clear, it's easy just to keep scrolling past that and not stop and even take any time to read. I mean, we've got milliseconds to grab someone's attention, so it really has to be impactful right at the beginning.

SPEAKER_02 6:35

They say, I don't know that it's true or not. I think they it's probably not, but it goes around a lot that we have the attention span of a goldfish, right? We all need to be able to do that.

SPEAKER_03 6:45

I sometimes wonder.

SPEAKER_02 6:47

I don't even know if they have a brain, but it is that. Um, but yeah, and I love what you said about audience, because that really is the first step, is really understanding your audience. And some people sometimes guess at it and they think, well, this is what they need, but is it what they want? Do we really understand our audience? And one of the things I love about Kathy, and we've talked about this before, we both love to research things because that's what gives us answers. We're kind of geeky that way. So we kind of like we're sort of geeky. And uh research really helps you understand what's relevant today, because maybe it was relevant two years ago, three years ago, but today, based on the external things that are going on, based on just growth too. People grow, they grow maybe grow out of what you offer, and maybe they need something else. So understanding an audience is so key, right? And I think people are able to self-identify when you're so clear. And we're gonna see a little bit of that when we do a critique. So absolutely. So understanding the audience, I would say if you agree with me, Kathy, that is the first step for everything.

SPEAKER_03 8:03

It really is. I mean, it and if you take the time to do it, which I think that's one of those things that people just don't really enjoy, is doing the research and digging into that. Um, but if you take the time to do it, it simplifies so much of what you're trying to do in writing copy generally when you understand and know your audience and what really matters to them. Because I know for myself, I'm this way, like you want to try so hard to bring value and provide relevant information to people. Um, if you're not doing the research ahead of time and have no idea what they're interested in, then you're you're spending all this time doing something that may not even get the attention that somebody doesn't actually stop and take the time to read.

SPEAKER_02 8:52

Yep. And I will be honest with you, it does take a little bit of time. But as Kathy said, it really sets the plumb line for everything else that you do. And you don't have to do it that often. That's why people do surveys and quizzes and things like that to stay up to date with the changes in the market. But in the beginning, we want to do as much as much research as possible. You could do market research, you can do industry research, you can even talk to your customers, right? And talk to them. Yes. And do all this research to figure out what's happening today. And then it's just more maintenance than anything else. And you could do that with quizzes and surveys. And I I love quizzes and surveys because it helps just see what you can't see for yourself. Yeah. Right.

SPEAKER_03 9:39

Yeah. And sometimes you're way off track, you know. Sometimes you think you totally fail. And then and then once you actually talk to someone, their perspective is totally different. So it just makes such a big difference when you're asking the questions. And let's be honest, when the way your brain operates, when you get a question, you kind of want to just answer. So if you ask really good questions of customers and potential customers, um, a lot of times people are willing to give you an answer, you know, and give you an idea, which then really helps guide the rest of the things that you're doing.

SPEAKER_02 10:14

Yeah. And then it also the headline, one of the things um, there's so much we could say, but we're going to try to keep this brief because we're going to be together for 20, 30 minutes. But it does attract the right people, but you also repel the wrong people. Yes. So, and people are so scared of that. It's like it's for everyone. Yes. So we need to repel and we need to attract. And so the more specific we can be, that's going to help people self-identify and it will repel the ones where it's not a good alignment. And that's okay.

unknown 10:50

Yeah.

SPEAKER_03 10:51

And I think the other side effect that you don't even really take into account is it's much easier for people that love working with you, it's easier for them to refer other people to you when they know, when it's very dialed in, when they can say, hey, this is something that this person does, and you've got that niche and sort of narrowed down. Then if you're sort of a jack of all trades, then it sometimes is a little hard for people to know, who do I tell? You know, how do I how do I tell people about you? Because I'm not really sure what you do.

SPEAKER_01 11:25

Yeah, exactly.

SPEAKER_02 11:26

What is it you do? Yeah. That's why I like friends like Kathy, because I understand what she does. Sometimes when I talk to my husband, he's like, What is it that you do? Yeah, exactly. Exactly. So, and and be able to communicate that. And then um, not only does it attract and repel, but you can also communicate the big idea, which is Kathy, what you were saying about that clarity, so that people understand what what is this about? You don't want to have to get people to read down below and scroll down because there's not enough time, as Kathy pointed out. You only have a few seconds, and if they have to read all the way down to figure out what this is about, you've lost them. Right. So, would you agree on that?

SPEAKER_03 12:05

Yeah, I would agree. And I think that people a lot of times won't even take that much time. So if it's not really clear, I mean, that's that's sort of the goal of your headline is to get them into the body of where you spent your time pulling together all the information. If you don't really capture their attention, they may not even take the time to look at the rest of it.

SPEAKER_02 12:25

Mm-hmm. Yeah. Probably in another segment, we'll talk about, you know, expanding on the headline and bullets because they're kind of the within the same family, they're like cousins. But we're going to keep this real simple. Now, I wanted to touch very quickly before we do a critique on common mistakes of headlines. What's been your observation of common mistakes that you've seen?

SPEAKER_03 12:48

That it's not clear what they're trying to communicate or they're using terminology that doesn't make sense to the audience. So sometimes I think we all are a little guilty of this. When you do what you do, you speak in those terms. And when you assume that maybe your customers think that same way, and really it helping to know where they are and their awareness of what you offer makes a big difference. If you're using just a lot of terminology, um, I've noticed that a lot in in had different headlines where it's like, especially if they haven't emailed me in a while, all of a sudden there's terminology I don't even recognize. Generally, I'm not even going to take the time to open the email to figure out what they're talking about. You know, so you lose people sometimes, even if the message was really great inside the headline, it was just not really clear what you were trying to do, or it was too complicated. It was uh it didn't make a lot of sense because of the terminology you're using that didn't resonate with me or with somebody, you know, your customer's awareness journey.

SPEAKER_02 13:54

Yeah, we'll definitely have to do a segment on email subject lines too, because that's your expertise. Yes. So but it's all related. It's all related, right? Um, uh the title of a book, that's a headline, right? Yeah. So we see it everywhere, but we don't realize it. So I agree. Um, the terminology, the jargon, you know, we want to avoid jargon and we are guilty of it. Sometimes we don't realize, depending on where they are in the customer journey, it's always good to explain things and make it as clear and simple. Sometimes people want to be smart and clever rather than simple and clear. Simple and clear is always the way I lean. And it's not, it's not a reflection on your education or anything. It's just making sure that you're communicating in that little wee amount of time that you have so they understand what you're saying. So absolutely, I think so too. And I think um one of the things I've noticed too, it's it's not really outcome-based. There's not really a promise or an outcome or something in it. There's a title, but I'm not sure why I should continue. It's that what's in it for me. Like why? Yeah, I would agree.

SPEAKER_03 15:05

I think one thing that I've noticed is sometimes people spend a lot of time writing about themselves, like selling themselves, instead of thinking the whole time that really, and I think, like I said, if you put your yourself in the shoes of your prospect, you think that way too. Like, what's in it for me? What, you know, why would I want to spend my time doing this? So if you're telling me all the great things you do, it doesn't necessarily click very early on. So especially if you're trying to grab attention from a headline.

SPEAKER_01 15:39

Yeah.

SPEAKER_02 15:39

No, good point. I agree. I agree. So uh, what do you say we segment into the critique? Yeah. And that way maybe we can point out some things about headlines and we can go a little further because example is always a great way. And if you're listening to the replay, we are gonna be very conscious to try to explain what we see so you don't feel lost. But in the show notes on my website, I will have the video also included. So don't worry, we're we're gonna walk through this together. This is like the first for us. So let's see if I actually have to share a screen. Oh dear. It's if I can do this.

SPEAKER_03 16:16

I know you're adding all this complicated technology.

SPEAKER_02 16:19

I'm adding the technology. Well, I love tech, but you know, it's not always the most reliable thing. First, I'm gonna make it a lot bigger because I think it makes it easier for everyone to see. So let me see if I can make it big.

SPEAKER_03 16:32

Yes, that is definitely my case, is I like to see things very big.

SPEAKER_02 16:36

Yeah, so I'm going to just say entire screen, I guess. I'm gonna click here, and hopefully everyone can see that. I'm waiting to see for the feed, see if it's coming through. So um there's a delay there. Okay, you can see it. There's a delay on what I'm looking at. So hopefully, fingers crossed, it's working. So this one was submitted to us, and I first love it because what we're seeing is a white background, an image on the right, text on the left, lots of white space, which is always good to have. Yeah. Because you don't want people again, we just talked about making it bigger and visibility, right? You want to make it easy. And as I scroll down, um, there's limited color, which is good. Um, there's a little on the right side where you see the image right below it is the box with the feels to put your name and email. So all the copy is on the left, even though there's some copy in the image and also in the subscriber box. So it's very simple. It looks like it was created in uh convert kit. So that's that's your wheelhouse, right?

SPEAKER_03 17:47

Yes. Well, and I think the other thing that I notice here too is um that it's mostly black font on white. So I think that's something we want to be creative. And for those of us that um struggle with our vision and different backgrounds, it's surprising how you'd be surprised at how many people actually have trouble seeing um different colored font on dark backgrounds, and you know how important it is just to keep it simple and keep it the black font on the white background.

SPEAKER_02 18:24

And even if you notice, Kathy, there is one piece of text that's the very first line on the left, which we would call in copy the eyebrow, kind of just catch people's attention, and it's in a different color. And although it looks it looks very pretty to have it in a different color that kind of matches the box where you sign up, um, it's it is harder to read. And so um, you know, sometimes it's best to give everyone the simplicity to see everything well uh rather than you know aesthetically try to match colors, especially when it comes to copy. I think the contrast in the image where it actually has the title of the free resource is well done because there's a nice blue background with white text, and then the actual box has um sort of like a what would you call it, a teal or a green?

SPEAKER_03 19:15

Yeah, yeah, probably sea foam green is what popped in my mind.

SPEAKER_02 19:19

Oh, look at that fancy title. Yeah. And it's and it's got black text with a blue button. So um love it. So let's talk a little bit about the copy. Um as I read it on the left, and the the image on the right um just simply says your inner voice, and then it says rewrite your negative self-talk um to create a mindset for success. See, I'm struggling to read it only. It's not this is Janine, by the way, who submitted this. It's not Janine, it is um age. Yeah, so it's my eyes. Yeah, and any of that's me too. It looks it looks great. On the left, we have the eyebrow that says we have 6,000 thoughts a day. What do you think, Kathy?

SPEAKER_03 20:10

I think that grabs your attention because I don't think you really take that into account how many thoughts are going through someone's mind, you know, like all of us.

SPEAKER_02 20:20

An eyebrow is a great way to catch attention. And what I normally tell people is think of something that will shock them, inspire them, inform them, enrage them. What would it be? And obviously, you're going to craft it and tweak it. But if you start there, you begin to think outside the box and begin to think of something that would be a great eyebrow. Now, for this one, the only suggestion I would make, and it's really, you know, tomato tomato, is I would say you have 6,000 thoughts a day. I would make it more about them.

SPEAKER_03 20:54

Yeah.

SPEAKER_02 20:55

That's all. Other than that, I think it's excellent to have that type of eyebrow because that's a great reminder for me. 6,000 thoughts a day. No wonder I'm so tired of the thing. I've got a brain cramp.

SPEAKER_01 21:07

That's how I feel.

SPEAKER_02 21:08

I've got a brain cramp. So the headline now that's nice and big, it's larger and it's bold. Before we read the rest of the text, says your thoughts can propel you forward or keep you stuck in the same patterns. What do you think of that, Kathy?

SPEAKER_03 21:27

I, you know, I like that because I do think that's true. So, you know, if it what it would tell me when I read that is like, yes, you you think about if you are thinking something negative, you can get yourself, you know, create anxiety or fear. You so you could tell, I mean, your thoughts have such an impact. So I I like that as far as it grabs my attention.

SPEAKER_02 21:54

And let me keep reading a little bit below that because I I like the way it's crafted. I no question about that. It's crafted well. Let's read below it. This is in not bold, and it's the paragraph right below it. It says becoming aware of an intention of becoming aware and intentional with your self-talk and the stories you tell yourself is a key step toward reaching your goals and your full potential. I sort of now this is good. I'm I'm not saying that what I would love to see is more of that second paragraph crowd. In a way that becomes like a promise and it's on top. Okay. Yeah. You see what I'm saying? Because there's a promise there. Becoming aware and in and intentional with your self-talk and the stories you tell yourself is a key step toward reaching your goals and your full potential. So it could be simplified. What do you think, Cap? Here we're on the fly. Yeah, I was thinking it may be.

SPEAKER_03 23:03

I was going to say, even if you were to take it and simplify that and not add the self-talk part, but become aware and intentional with the stories you tell yourself, is a key step towards reaching your goals and your full potential. Exactly. Like it's it just simplifies that thought because I think all of us sort of can relate to that idea, the stories that we tell ourselves.

SPEAKER_02 23:29

So it would be something in the same line what Kathy was saying. Your self-talk and the stories you tell yourself will help uh is key to help you reach your goals and your full potential. So now it's sort of like saying, here's the answer. Here's the answer. Your self-talk and your stories can help you reach that potential you want. There's a a more of a suggested promise in there. And um and then I would because somehow I love that your thoughts can propel you forward and or keep you stuck in the same patterns, but I think that the headline needs to have uh outcome-based and needs to suggest a promise of some sort to keep me reading. So uh we're really being nitpicky. This this lead magnet is done very well. Uh I'm just seeing if there's a way we can make it stronger. So it's not that it's wrong, is that can we make it stronger? And would it help to put that headline with the promise and outcome on top so that people say, yeah, that's what I want, and that's what I need. And then um, as we continue to read below it, there's not a lot of copy in there. Start creating a new inner dialogue for success today because your thoughts can propel you forward or keep you stuck in the same patterns. See how I just move that below and it kind of flows. Start creating a new inner life uh dialogue for success today because your thoughts, it could be dot dot dot and below it because your thoughts can propel you forward or keep you stuck in the same patterns.

SPEAKER_03 25:05

Oh, that's it, yeah. I like that. So it can just rearrange that a little bit.

SPEAKER_02 25:12

Just rearrange it a little bit and make the second paragraph below that talks about how the self-talk and stories that we tell ourselves can help us reach our goals and our potential on top, like a promise, and then move that below. And then we have a lot of white space. Um she continued with download your free guide today. Then it says your inner voice, rewrite the negative self-talk to create a mindset for success. That's a name of the lead magnet. This guide will help you too. Um, and then she's got some bullets on there. So, one of the suggestions here, um, because we've got, and I think it's part of his layout too, because there's a lot of space in between. So if you did say something, start creating your inner dialogue for success today because your thoughts can propel you forward or keep you stuck in the same patterns. Uh download, you could say something like download your inner, uh your inner voice, rewrite your negative self-talk, create a mindset for success resource. And then you can say this guide or guide, you could say guide, this guide, and then continue to say what it does. And then below the bullets, the call to action. So I always like, and what do you think, Kathy? I always like the call to action to be bold, big, and last.

SPEAKER_03 26:35

Yes, yes, I agree. Yeah, so that that way they know what the obvious next step is. Um, and that's something I think we don't really think about. Like we want them to end with, okay, we want them to take that action.

SPEAKER_02 26:51

Yes, exactly. Like the last thing we read is to take the action. Here we've told you what it is, why it's great, because we're explaining this guide will help, and we haven't done the bullets yet, but we explain why, and then the call to action because we don't want the call to action to be buried either. And so it's and we want it nice and bold. And I love the fact that she started the call to action with a verb. Yay!

SPEAKER_03 27:17

Extra points for that. So action, yes, yeah. I like that.

SPEAKER_02 27:22

Download your free guide to me. I love it.

SPEAKER_03 27:24

Start it with a verb rather than having that download under the bullets.

SPEAKER_02 27:30

Yeah, and so the bullet simply says uh build an awareness of your thoughts, discover key questions to explore your current thoughts, craft new thought patterns, restrain uh re-retrain your self-talk to create a more supportive mindset.

SPEAKER_03 27:47

So and Marissa, I want to add something for um actually something you had taught me uh a while back about the way bullets should work is that idea of when you're when you're writing out your bullets that you want to keep attaching it to the sentence you created above your bullet. So this guide will help to build, this guy will help to discover and read those sentences like that separately to make sure that it's a logical bullet. Yes. Um, on top of it being action-oriented words that start off each each bullet. Um, but that that's a that's a helpful way to make sure the bullets all kind of correspond with what you're trying to say in the sentence prior to.

SPEAKER_02 28:32

Which Janine did very well. She did that. Yeah, it all flows. I would put those bullets like right under this guide, will help you too, not create that big gap. Yeah, maybe shorten just a little bit less white to be. Yeah, that's more a design thing than copy thing. So, um, and that will help. And so that's great because and she started each bullet with a verb. Did you see that? Yes, she did a good job with that. Yes, she did. Kudos for that. Yeah, it's all very good. I would just kind of rearrange a few little things and kind of eliminate some of that extra white space. The only thing, let me see here, is there anything that you would add or subtract or change looking at this?

SPEAKER_03 29:15

Um, I mean, having it up a little bit where um, and see, I don't know how this resonates on the screen, you know, as far as like on, I would always test on your cell phone as well as um on your desktop, because it could all be that you could see it without having to scroll back and forth like we're having to do today. Um, but if not, I would want to shrink things a little bit to where I could see it all on the screen without having to let it scroll. So it's possible it does that already. Um, but it's not a bad idea to test that.

unknown 29:52

Here's that.

SPEAKER_03 29:53

Okay, that could be that we're just both trying to see it.

SPEAKER_02 29:57

So um here's at a hundred percent. The one thing that I think, and again, tomato tomato, I don't know who this is unless I can see that tiny, tiny name in the actual leaf image.

SPEAKER_03 30:14

Having something more that tells who who's offering this.

SPEAKER_02 30:18

I would love to see that. And she's got room here. If you eliminate some of this white space, you could say about Janine and and put in a little bit about who she is, because I want to know, well, who is this offering this to me? So that's like one thing that I thought maybe that will help as well. Um, some people can, since you have room, you might be able to put it right here, just a little bit of text in there, maybe even a little circle bubble with your face on it, you know, could be potentially helpful too. Um, some people, depending on the design, do it as another horizontal piece. But I think overall, I think she did a great job. I would just rearrange a couple of things. I think this is a great uh lead magnet, especially because we all have that internal dialogue that can derail us.

SPEAKER_03 31:04

Yes, uh and I think the timing of this is really um, you know, applies really well to where a lot of us are in in January in 2024. You know, I've been hearing people talk a lot about wanting to change the way they're, you know, looking at the new year. So I mean, I think this is pretty timely too. You could use this anytime, but I think especially January, the you know, the beginning of the year, we'd like to.

SPEAKER_02 31:32

So you can um Janine uh is J-E-N-I-N-E, and her last name is is it pronounced Kemens? Cayman's Kemens?

SPEAKER_03 31:41

Cayman's, yeah.

SPEAKER_02 31:42

Cayman's C-A-M-I-N-S. And so you can go and take a look at that. Lead magnet might be something you want to uh download. So that's very helpful. So uh kudos to Janine for being the first one to send a piece of copy because it can feel scary for some people to do that, and they're going, I don't know if I want to do that. But just consider the fact that we're doing this in love and we're trying to help you make it better, not to criticize it because most people they've got it dialed in, but we're too close to our own stuff, and sometimes we need a second pair of eyes. I need a second pair of eyes, yes.

SPEAKER_03 32:17

I absolutely and that's yeah, so yeah, that's great that she trusted us to you know to do this lovingly and put herself out there for sure.

SPEAKER_02 32:29

I know, I know, put herself and plus it's a great way to promote your lead magnet, right? Yes. So if you want to do this as well and be considered for a critique, we critique either a lead magnet opt-in, or if you want us to critique the website homepage, we can't guarantee that we'll you'll be selected. Just depends on supply and demand. But um, we can certainly take into consideration there's a way for you to submit the uh piece. You just go to where do we go? Marissa Shadrick.com forward slash critique. Podcast show, I think it is. Is it podcast show? Do I have two links?

SPEAKER_03 33:08

Yeah, I think so.

SPEAKER_02 33:10

Do I have two links? So either one of those would be a good thing. Oh, you oh maybe you do. I uh let's see. Let's see if is it podcast show? Uh podcast show, I think, is my website. Oh, okay. So let me take a look at what that is. So I told you we were just doing this is the first one. So podcast show, I think, is my website that mentions that. But if you want to go directly to the form, if you want so either one will work. You could either go to my website and you see where we talk about it, and there's a place there. Or if you want to go directly to the form, if you're if you're saying, Oh, I want to do that right now, I want to fill it out, then you can go to MarissaShatter.com forward slash critique. It'll both take you to the same wherever you want to go.

SPEAKER_03 33:55

You can yeah, I think I've been telling people about the podcast show and then saying, go to the bottom, and you'll see click here and click here, and you'll go, you know, go straight to the form. So, but yeah, your way is probably a lot more direct.

SPEAKER_02 34:10

That's why that's why I thought I better do one that's more direct because maybe they can't scroll down and see it, and then we don't want anybody mad at us. So uh so either one works. We got you covered. We're trying to figure out the easiest way to do that. So thank you to Janine for submitting that. I really appreciate that. Letting us debut our segment and um Kathy, thank you for joining me too.

SPEAKER_03 34:34

I can we also mention her website. I think it's uqmindfulness.com, is where you can find this lead magnet.

SPEAKER_02 34:43

I think it is.

SPEAKER_03 34:44

Sign up there.

SPEAKER_02 34:45

You know what?

SPEAKER_03 34:46

Let me do this. Let me copy and oh, put it in the comments that you found last time.

SPEAKER_01 34:55

I think this is going the right place. I have no idea.

SPEAKER_02 34:59

So let's see where it goes. I just put it in some kind of comment. I don't know if it's hopefully it'll be right under the video.

SPEAKER_03 35:05

So if you find it, yeah, hopefully you'll find it in there.

SPEAKER_02 35:09

As we do this, it will be more professional.

SPEAKER_03 35:12

Yes. Yes, this is new to both of us, so we appreciate everybody's uh you know what?

SPEAKER_02 35:18

This is this is just imperfect action. Yeah, that's the moral of the story. Just get going. You know, it's not gonna it's not life and death, right? It's not life and death.

SPEAKER_03 35:28

Just say yes and do it.

SPEAKER_02 35:30

Yes. And the other thing I do want to share with you guys is uh Kathy and I are partnering. I created a training called Copy Connection, and it is meant for people, busy people that want to learn the principles of copy in an easy way, spend maybe a couple hours a week improving their copy. That includes the training, and have somebody do a critique for them and answer questions for them, like Kathy and I. And so if that sounds of interest, it's not ready yet. I have to do some updates in it, but it is certainly um something that if you want to get on the wait list, I'll put that into. I don't know where these are landing. I'm putting them in some comments.

SPEAKER_03 36:08

Hopefully, everybody's seeing this because you know, I was gonna say Marissa does such a wonderful job of teaching copywriting in an easy way. And frankly, I think we can all benefit from learning copy because you're writing it all the time, right? For everything you do. If you're in a small business, if service provider, coach, consultant, you're writing copy all the time. Even if you don't think of yourself as a copywriter, you want to get people to take action and take the next step with you. And so just learning some of the techniques. Marissa does a great job of just getting straight to the point and helping you see how to make things better. And you just will have a lot more confidence in writing all the things you have to write all the time.

SPEAKER_02 36:55

So we want you to connect with us on LinkedIn. Yes, and connect with Kathy. If you have email fatigue and you're not sure what's going on with your emails, um, reach out to her. You know, reach out first, you know, follow, connect with her, then DM her. That's why we're here. And if you have any questions about online business strategy, reach out to me. Obviously, copywriting or branding, you can reach out to me. Um, I really camp in the strategy portion and prospecting, but reach out on LinkedIn. It's a great way to grow the connections. You never know, right? Yes, referrals can come from it, recommendations. You just never know the opportunities, and we need to build our network. So I would encourage you to reach out, let us know how we did this.

SPEAKER_03 37:45

Yes, yes, honest feedback. That will be great. We'll get better and better each week or each month that we do this.

SPEAKER_01 37:52

So yeah, we just said feedback is good. And we're going, we have some feedback.

SPEAKER_03 37:56

So yeah. Except to me, yeah.

SPEAKER_01 37:59

Except to me. No, for us to go ahead and give us some feedback. Let us know how we could do things better. If you're a pro on Riverside and LinkedIn doing these live uh, let me know if I can improve in any way.

SPEAKER_02 38:13

So, anyway, uh until next time, Kathy, thank you so much. I appreciate your time. And this is to be fun doing this journey with you.

SPEAKER_03 38:20

Yeah, this has been fun. And I appreciate you uh thinking to invite me to do this with you. I'm excited about these opportunities.

SPEAKER_02 38:28

Absolutely, absolutely. Any last words, Kathy, for everyone?

SPEAKER_03 38:32

No, I'm just glad that uh everybody showed up and you know, hopefully you'll gain some value from this. And please submit your, you know, opt-in or um homepage because I mean, all of us, I think, we can use a little bit of you know feedback to help us convert and build our you know audience. I mean, I think that's probably the big thing I keep hearing in 2024 is building deeper connections with people. And wouldn't that be great? Helps us increase our business.

SPEAKER_02 39:04

It's free publicity.

SPEAKER_03 39:06

Yes, free publicity. Yes, see, that's the great thing. If you if just push yourself out there a little bit in the long run, it you know, hopefully pays off. So yeah, yeah. Thanks, Marissa.

SPEAKER_02 39:17

All right, everyone. Thank you so much, and we will talk to you soon.

SPEAKER_03 39:20

Take care, bye bye bye.